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Ever since PSY's international mega-hit Gangnam Style in 2012, people all over the world have heard the name of Seoul's most affluent district.
While the district is an economic hub for some of the most powerful companies globally, including Google, IBM, and Toyota, its real heart is its residential areas, where the deposit to rent a home costs 10 years of salary for the average Korean.
Seoul, Republik Korea
Living in Gangnam — and more specifically living in the Gangnam neighborhoods of Cheongdam-dong and Apgujeong-dong — is a status symbol that many Koreans aspire to. Cheongdam-dong and Apgujeong-dong are home to many Korean actors, actresses, and idols, miles of luxury retail, a wild nightlife, and Korea's biggest entertainment companies.
I recently took a walk through Cheongdam-dong and Apgujeong-dong to get a feel for what life is like in Korea's most affluent district. Here's what it was like:
Gangnam is in Seoul, south of the Han River, which cuts through the center of the city. It is one of many bridges in the city that connects Gangnam with the neighborhoods north of the Han, including downtown.
A Local's Guide To Gangnam Seoul
Cheongdam-dong in southern Seoul is one of the city’s most affluent neighborhoods. In 1967, it was full of pear orchards, but, starting in the late 1970s, it began to be developed into a district for the emerging superrich.
I started my tour of Gangnam on Apgujeong Rodeo Street. The street, named for its similarity to Los Angeles' Rodeo Drive, is a high-end shopping road featuring luxury brands, as well as many secondhand boutiques. Don't expect to find a bargain at the boutiques, though — they are super expensive.
In Gangnam, land is about more than just money, especially when you own property in highly sought-after neighborhoods. For many Koreans, owning property in Gangnam is about the status symbol.
Next Neighbourhoods 2021: Gangnam, Seoul, South Korea
The biggest signal that the neighborhood is ultrawealthy is the cars. Car brands like Mercedes, Audi, Maserati, Tesla, and Range Rover are tucked into every side street.
Plastic surgery has become a huge part of Korean culture, particularly in wealthy Gangnam. Clinics are all over the district. By some estimates, there are more than 500 clinics in Gangnam alone and nearly 1 million procedures a year.
Down the road on Apgujeong Rodeo Street is the Galleria department store, the most popular luxury mall in Korea. It is filled with high-end brands.
Best Things To Do In Gangnam, Seoul
Harrison was Business Insider's first international correspondent, covering global issues, international technology industries, and travel from both a budget and a luxury perspective. In 2018 and 2019, he covered the deleterious effects of ride-hailing apps on centuries-old traditions in Bali, discovered growing pains at one of China's most hyped tech startups, followed the Arab leader in Israel likened to both Martin Luther King, Jr. and a terrorist, and hung out with Sean Miyashiro, the enigmatic founder of one of the hottest companies in hip-hop, and followed the United Arab Emirates' top falcon trainers, among other stories. Harrison joined the company in 2013. He used a combination of text, photography, and video to cover everything from an extraordinary attempt at police reform in New York's capital and the election of a groundbreaking progressive district attorney in Philadelphia to the consequences and causes of and solutions to the opioid crisis. He was previously a deputy editor overseeing Business Insider's news, politics, military and defense, and sports teams. Harrison graduated from Tufts University in 2012 with a bachelor's degree in history, English literature, and communications and media studies. Read more here »
Myelle Lansat is a former Your Money intern at Business Insider and freelances in her spare time. Myelle is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University and has a B.S. in magazine journalism. She also reported for independent student newspaper The Daily Orange.First, a bit of history about Gangnam. Yes, it’s home to wealthy people, fancy cars, and celebrities, but that’s just one tiny pocket of Gangnam. Gangnam literally means “South of the River” and encompasses basically the entire southeastern region of Seoul including Seocho and Jamsil, not just Gangnam Station area. Gangnam was actually farmland until the 1970s or so and did not really become fully developed until the 80s (or later, depending on your definition of developed). So everything you see in Gangnam is “new” by Korean standards.
– Nonhyeon-dong: Standard Gangnam. Offices on the main roads and tons of quiet neighborhoods, residences, and local restaurants/bars on the back streets.
Most Essential Things To Do In Gangnam
** Fun fact: Gangnam-daero (Road) is actually the dividing line between Seocho and Gangnam Districts. The average visitor won’t notice a difference, but for residents, it’s a matter of where you pay your taxes and who provides services.
– Songpa-gu: Songpa is a huge district considered Gangnam, but it spreads east very far. Many, many high rise apartments. Also home to Jamsil Station and Lotte World.
So today we wanted to take time to share the main hotspots and places of interest to visitors in the Gangnam area:
Places To Meet Korean Girls In Seoul
Gangnam Station is actually the busiest subway station in Seoul and has a huge underground shopping center. Great for cheap women’s clothes and accessories!
– Gangnam Station Exit 9 and 10: Major shopping street. Every major Korean and foreign brand AND a GIANT Kakao Friends store!
Gangnam Station area is also very popular for nightlife. If you want to have a taste of true Gangnam nightlife, meet our Local Host Michael and enjoy a night out!
Gangnam, South Korea, Is Richest Neighborhood Where K Pop Stars Live
Garosu-gil means “Tree Lined Street.” The main street is home to more Korean and international brands. Also home to Korea’s only Apple Store. The highlight of Garosu-gil is actually off the main road – there are TONS of dessert cafes, tiny restaurants, cute bars, and more to explore!
Also home to the Galleria Department Store and Apgujeong Rodeo Shopping/Nightlife Area, this road features many of Korea’s fanciest luxury brands. Fun Fact: This neighborhood is SO fancy, all of these luxury brands have giant stand-alone stores here AND even a store right down the street inside the Galleria Dept. Store…..which makes you wonder, WHO buys all this stuff!? But, K Star Road features many cute character statues for your favorite K Pop groups. If you want to find a celebrity, it would be here. They live and shop in this area.
The world’s largest underground shopping mall! Home to a giant Megabox movie theater, tons of shopping and food, Kimchi Museum, Coex Aquarium, even a Convention Center, TWO Intercontinental Hotels, a Casino….and even the City Airport Terminal that offers Check In, Immigration, and Bag Drop for your flight.
Gangnam City In Seoul , South Korea
The area around Jamsil Station is often called Lotte Town by locals. It’s home to Lotte World , the amusement park, as well as Lotte World Tower, the123 floor skyscraper. Lotte World Tower features not only a giant shopping mall with duty-free shops, restaurants, and an aquarium….but a luxury hotel, residences, and the observatory at the top. There is also a Lotte Hotel next door and TWO Lotte Department Stores literally across the street from each other. The CEO of Lotte Group lives in Lotte Tower and the company has all of the various HQs in buildings surrounding the entire station.
Traffic in Gangnam can be quite brutal. Gangnam is the business hub of Seoul, so many people from all over Seoul and the suburbs come here for work. There are buses available to literally every corner of Seoul and the surrounding area (and buses to other cities at Express Bus Terminal). The subway lines in Gangnam run east to west, so it’s easier to pick a subway line and walk the remaining distance north or south. Don’t really try to transfer in Gangnam subways as you’ll go out of your way. You’ll spend more time changing lines than if you just walked.
Subway Line 9 is perhaps the best part about Gangnam. It has an Express train that can take you all the way across to Gimpo Airport in roughly 30 minutes…but it is PACKED at rush hour! You can then just cross the platform at Gimpo Airport to change to the AREX and be at Incheon Airport in another 40 minutes. There are many airport limousine buses to Gangnam, but be warned in bad traffic it can take almost 90 minutes!
Gangnam Style Hi Res Stock Photography And Images
Most people that stay in Gangnam are business travelers for work. I strongly believe Gangnam is the best neighborhood to live in (infrastructure, neighborhood cleanliness, services offered, etc.), but perhaps not the best for a tourist. As a tourist, you’ll be hopping around all day and it’s at least 40 minutes to Myeongdong and central Seoul, and 45 mins – 1 hr to the other side and Hongdae depending on where you are going.
BUT if you stay near Subway Line 9, it is very easy to transfer to other subway lines by Express train. You can be at Seoul Station
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