Shopping, apps and speed are kind of important in Korea. It’s only natural that there’s some amazing ways to splurge online with convenience and fast delivery on another level.
Coupang is not just a Groupon knockoff anymore. It was ranked first in Korea in every age group thanks to its rocket delivery, which takes less than 24 hours.
Coupang has pretty much everything under the sun at reasonable prices. It’s still looking to grow and is now searching for international talent to take it overseas.
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※ Update (January 2023): Most of my Korean friends and I are using Coupang to order daily necessities, such as batteries, toilet paper, dish soap and even freshly roasted coffee beans! Coupang even offers a TV show streaming platform now.
It has a clever name that stands for “당신 근처의 당근마켓 (dangshin geuncheoui danggeun market)”, meaning the market near you and also carrot in Korean. Danggeun connects buyers and sellers of secondhand items in their neighborhood or community.
8 out of 10 of my friends started using this app to buy Starbucks Summer Ready Bags and Color Changing Reusable Cold Cups as they were a huge hit in Korea. Look for them to keep growing and adding new features.
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※ Update: Danggeun Market items vary depending on your neighborhood. If you’re searching for secondhand luxury goods, try visiting rich areas like Gangnam or Cheongdam! You can use it like Pokémon GO, but for shopping. Yay!
Founded in 1999 as a subsidiary of Interpark, acquired by eBay in 2009, and merged with Auction in 2011, and now operating as Gmarket Global Limited, it looks like they’re tossing Gmarket like a hot potato.
It’s kind of random, but the founder is Heo Min (허민), the creator of Dungeon & Fighter (던전앤파이터 or 던파) game and the Goyang Wonders, the first independent baseball team in Korea.
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TMON is the first social commerce company in South Korea. The original name was “Ticket Monster”, but changed to TMON in 2017.
TMON was founded by Daniel Hyunsung Shin, who graduated from the Wharton School at the University of Pennsylvania and worked at McKinsey & Company, together with his college classmate and KAIST graduate.
Besides the above apps, Market Kurly is pretty popular for buying groceries. It’s especially great if you live in Seoul or Gyeonggi-do since it delivers fresh goodies by 7AM the next morning.
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I’ve been using it to get overseas goods like French crepes and butter, Mexican Jalapeños, British Peanut Butter, Greek Olive Oil and Spanish Gherkin pickles.
South Korea has some interesting cultural differences when it comes to shopping. These can save you money but also mislead you when buying something. See the ways to shop smarter in Korea below!
Since CJ is a conglomerate, you can get points or discounts using a CJ ONE card at CGV (movie theater), Olive Young (cosmetic shop like Sephora), Twosome Place (café), Tous les Jours (bakery), VIPS (steakhouse) and so on.
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You can get points equal to 5% of amount purchased at Paris Croissant, Paris Baguette, Baskin Robbins, Dunkin Donuts or 2% at Shake Shack.
While I was shopping for furniture and home appliances online (or on apps) after moving back to Korea, I noticed that most sellers were advertising an “event”.
This also applies to food delivery apps because restaurants offer sodas or side dishes on the house for a review. I tried a restaurant with this event and it was really different from the paid reviews.
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Most are in Korean, but you can expect English versions as they expand abroad. Just try not to get addicted to them!
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Cj Onstyle > Cjonstyle
Minjung is a writer for Lingua Asia who covers Korean culture, food, travel and trends, fashion, style in addition to webtoons and K-dramas. She grew up in Changwon, a small town of one million people in South Korea. She moved to Incheon to attend Inha University where she majored in Journalism. After working for Hilton Hotel and a PR company in Seoul, she started a translation business in 2013.
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