Or eoljjang (얼짱), thrown around a lot. Ulzzang means in English ‘best face’ or ‘good-looking’. It’s a Korean fashion and makeup trend that is characterized by:
Usually, loose, pastel-colored clothing like an oversized t-shirt tucked into high-waisted jeans with sneakers or an ultra-feminine mini-dress. It’s all about looking slim and cute — like a doll.
For base makeup, apply a dewy, lighter-colored foundation and a light concealer. Think radiant, glass skin. You don’t really want to go matte. My personal pet peeve among Korean girls: don’t forget to blend down to your neck! If you’re going to go three shades lighter, you do
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Bronzer is used sparingly for contouring as they prefer to be pale and rosy. Use a shimmery highlighter at the top of the cheeks, on the bridge of your nose, and anywhere else you feel like could use some oomph. Brush a pink or coral blush across your cheeks and just a little on the nose.
For that slim, v-shaped face, style your long, layered hair down which can help soften the jawline. You can rely on the power of Photoshop or face tuning apps! An often unspoken truth is that a lot of Korean girls with square jawlines do get jaw botox (masseter muscles) and chin filler to achieve this look as well.
Unlike Western makeup styles, Korean girls tend to stay away from heavy eye makeup looks like a dark shadow or undereye liner. Instead, they prefer to make their eyes look bigger by using pink, peach, or warm neutral eyeshadows to brighten the area — particularly the inner eye corners.
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Liquid eyeliner can be applied for a subtle cat-eye, tightly against the lash line, to create the appearance of thicker eyelashes. Don’t be afraid of throwing on some wispy false eyelashes!
Eyebrows in Korea also tend to be straight and full versus the celebrities you might see with ultra-arched eyebrows in Western media.
Lip tints — often in bright reds or soft pink shades — are everywhere in Korea ranging from sheer and glossy to matte and saturated. You won’t really see lip liner here. Gradient lips — which basically looks like you’ve been sucking a cherry popsicle — are also another popular Korean makeup lip trend.
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More importantly, you need to have the right Korean photo filter apps to make your Instagram poppin’! Besides the ever-so-popular Facetune, the most popular beauty apps in Korea are probably Beauty Plus, SODA, Ulike, LOOKS, Snow, B612, and Meitu. They’re so commonplace in Korea, that you’ll even see men using them here — especially on dating apps like Tinder!
I’m not the biggest fan of these apps. Why? Because I can’t help but feel like they: (a) make me look like an alien; (b) promotes unrealistic expectations and body negativity; (c) and encourages fair skin as the only beauty ideal in Asia.
With that said, they are still fun to play around with! Here is a shameless selfie I took as an example. The left is without any filter — please excuse my kitchen in the background! — and the right is with the Beauty Plus app with maxed-out settings.
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Reaction: That’s definitely false advertisement! My skin is smoother, whiter. I have big, sparkly eyes and a smaller nose. The app also slims down my face significantly. To be honest, it looks so unnatural, I prefer myself on the left.
Comment below and tell me what you think! And don’t forget to follow me on Instagram and Facebook, so I can feel all the love. If you’re feeling generous, you can also support me by buying me a coffee to keep this site alive.
Join me on the Geneva app to chat about life in Seoul! My mission is to create a safe space, networking opportunity, and vital resource for female expats in Seoul, South Korea.
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What is Geneva? Geneva is an up-and-coming group chat app that is WAY more organized and more private than Facebook groups, similar to Slack. It is available on iOS, Android, web browser, and Mac desktop.
It’s still VERY new, so I’m still tinkering with it. If you’re interested in becoming a moderator, let me know. I decided to start out with a group directed towards the female expat community based in Seoul to start with and will perhaps expand in the future.
More importantly, you need to have the right Korean photo filter apps to make your Instagram poppin’! Besides the ever-so-popular Facetune, the most popular beauty apps in Korea are probably Beauty Plus, SODA, Ulike, LOOKS, Snow, B612, and Meitu. They’re so commonplace in Korea, that you’ll even see men using them here — especially on dating apps like Tinder!
I’m not the biggest fan of these apps. Why? Because I can’t help but feel like they: (a) make me look like an alien; (b) promotes unrealistic expectations and body negativity; (c) and encourages fair skin as the only beauty ideal in Asia.
With that said, they are still fun to play around with! Here is a shameless selfie I took as an example. The left is without any filter — please excuse my kitchen in the background! — and the right is with the Beauty Plus app with maxed-out settings.
Korean Celebrities Archives — Hashtag Legend
Reaction: That’s definitely false advertisement! My skin is smoother, whiter. I have big, sparkly eyes and a smaller nose. The app also slims down my face significantly. To be honest, it looks so unnatural, I prefer myself on the left.
Comment below and tell me what you think! And don’t forget to follow me on Instagram and Facebook, so I can feel all the love. If you’re feeling generous, you can also support me by buying me a coffee to keep this site alive.
Join me on the Geneva app to chat about life in Seoul! My mission is to create a safe space, networking opportunity, and vital resource for female expats in Seoul, South Korea.
Korean 'ulzzang' Beauty Mania Comes To Singapore
What is Geneva? Geneva is an up-and-coming group chat app that is WAY more organized and more private than Facebook groups, similar to Slack. It is available on iOS, Android, web browser, and Mac desktop.
It’s still VERY new, so I’m still tinkering with it. If you’re interested in becoming a moderator, let me know. I decided to start out with a group directed towards the female expat community based in Seoul to start with and will perhaps expand in the future.
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