Playlist Studio (Korean: 플레이리스트 스튜디오 ; RR: Peulleiriseuteu Seutyudio), better known as Playlist, is a South Korean web drama production company known for producing indepdt video contt and can expand its business to various areas such as performances, webtoons, music sources, and games by using intellectual property rights (IP). It is also known for its several hit web dramas including Love Playlist, Sevte, A-Te, and Weak Hero Class 1. The production mainly focuses on the 10s and 20s aged audice and a time limit running time within 10 minutes (or a maximum of 20 minutes).
As of June 2021, Sports Seoul reported that the Playlist Original has over 2.6 million subscribers and has the number of subscribers to all Playlist channels (Playlist Indonesia, Playlist Japan and Playlist Vietnam) exceeded 14.6 million.
The second Playlist Studio's logo was introduced in August 2020 to lead a fun and playful pop culture by creating contt that empathizes and move people and the world.
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In January 2017, Playlist was established for Snow app promotion by a joint investmt from Snow Corp. and Line Webtoon, which are subsidiaries of Naver Corporation and is led by CEO Park Tae-won who has worked for Google Korea and Google Japan.
In May of the same year, it decided to separate and build a new company after seeing their first web drama Love Playlist gained huge popularity after word of mouth among college studts after it first aired in March 2017.
Playlist Global (stylized as PlayList Global) is a global service platform promoting through Facebook, Naver TV and YouTube providing subtitle services in 10 countries, including glish, Japanese, Frch, Chinese, and Indonesian.
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The production company introduces it as a 'mobile broadcasting station' in the official Facebook account, saying, I believe that TV will move to mobile, just as PC has moved to mobile.
In December 2018, Playlist positioning itself as a music video contt producer as it established a music channel, Mu:Ply (stylized in all caps).
In September 2019, Playlist acquired a 3.63% (172 shares) stake in Sublime Artist Agcy for 301 million won on the 20th. The acquisition amount is equivalt to 41.44% of the company's equity capital as of the d of 2018.
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In May 2020, Playlist signed a memorandum of understanding (MOU) with LG U+, a South Korean telecommunication company to jointly produce and distribute short-form 5G contts such as web dramas for VR, AR music videos, and 3D PPL by combining LG U+ VR and AR technology with the contts produced by Playlist.
In August 2020, Playlist underwt its first rebrand and rewed its CI and BI in three years, introducing a new logo, the brand slogan 'Play your story' and brand core values 'Empathy', 'Pleasure', 'Leading' and 'Growth' and business areas such as drama, music, commerce, such as Playlist original, Teply, Mu:Ply, Playlist developed playlist store and Playlist style to reflect the brand system.
In 2019, Playlist has about 90 young creators with more than half of the total is people in their 20s, and 70% of them are contt creators such as writers, directors, producers, and designers. According to CEO Park, Writers are discovered through contests. Neither writers nor directors are selected based on their past experices because people in their twties themselves are not yet inexpericed. He also emphasized that the contt developmt project are done through the collective intelligce of the majority that decision-making and judgmt of a few.
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In 2018, Playlist's subscribers surpassed 3.19 million on Facebook and 950, 000 on YouTube. The release of Love Playlist 1 & 2, it garnered over 300 million views and 70% of the main traffic is female from both the domestic and international channel.
By April 2019, Playlist had over 1.3 billion global views and 7.7 million subscribers worldwide. It sold 45, 000 items such as beauty products, stationery and miscellaneous goods in five weeks and 10, 000 exports in two weeks.
With the release of A-Te 2 first on Naver TV before other platforms such as YouTube, the platform is also effective in securing platform users. Before the pre-release of the drama, Playlist videos' average number of views was around 20, 000 to 30, 000 on the platform. Later, the views exceeded 2 million wh it was released.
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By December 2019, Playlist recorded 2 billion cumulative views domestically and abroad, such as Japan, Taiwan, and Vietnam. The average number of views per episode is about 2-5 million.
In June 2021, XX, ding Again, In Seoul 2, Pop out boy!, Twty-Twty, Live On, My Fuxxxxx Romance, and Growing Season received the highest proportion of viewers aged betwe 18 and 24. The proportion of viewers aged 18–24 for the eight works averaged about 43%. However, XX, My Fuxxxxx Romance, and Growing Season have the second-highest proportion of viewers aged 25–34 (21%, 27%, and 16%, respectively), covering a wide audice from tes to 30s. In addition, My fuxxxxx Romance broke the prejudice that male viewers accounted for 56% of the total, and that dramas were exclusively for female viewers.
According to data collected in June 2021, Playlist dramas are watched through smartphones (80%), PCs (11%), tablets (6.6%), TVs (1.01%), and game consoles (0.1%).
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In 2019, Naver's video platform V Live oped its membership platform in April for A-Te 2. It is the first drama to op a channel other than artists such as idol singers and actors. The drama video was released one week ahead of other platforms with no ads, 3 special live videos of A-Te 2, text and photo contt, and members-only bulletin boards are also provided.
Due to the domestic and international success of Yellow (2017), the drama held a 2-hour fan meeting on November 4, 2017, at the White Wave Art Cter in Seoul with a performance by Car, the Gard and MeloMance.
A-Te's (2018-2019) popularity has resulted in the webtoons and script books being created. The lipstick collaboration with A-Te became popular, selling 60, 000 in Korea and Japan. In addition, the character Do Ha-na led to an explosive response from viewers. Through CEO Park words: During the character planning and developmt, Do Ha-na is focused on a character that does what teagers want to do. Through interviews with teagers, I studied how they felt in what situations and how they felt and reflected that into the main character's personality.
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The actor who played the character Shin Ye-eun, swept advertisemts for 10 brands, and is emerging as a new 'Advertising Que'. In addition, Kim Dong-hee (played as Ha Min) was cast in JTBC's high-rated drama SKY Castle and is continuing his acting career.
Plyverse (Korean: 플리버스 ) is a portmanteau of the words Playlist and Universe a non-narrative name giv to the fictional setting of the television series produced by Playlist Studio. The term is used to link characters se across secondary contts, such as collaborations and spin-offs, by organically connecting and integrating each work based on a common worldview.
A live stream comeback show on Naver Now. hosted by Na In-woo where Sunmi and Lisa appeared on the show to promote their album release.
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A fake reality show of MuzieKwang Company, an tertainmt company founded by producer Muzie and their first artist Lee Gi-kwang to become the leading player in global Kpop.Let's face it. One doesn't always have time to binge-watch a full episode of a Korean drama. One just wants to laugh and be relaxed ...
Let's face it. One doesn't always have time to binge-watch a full episode of a Korean drama. One just wants to laugh and be relaxed but a full episode of a Korean drama usually lasts more than an hour. So this where web Korean dramas or web dramas, come in. They are short but sweet and entertaining.With around 350 million views, one of the pioneers of web dramas in Korea and on Youtube is PLAYLIST. PLAYLIST started branching out to more global audiences by adding English subtitles in their web dramas thus giving birth to PLAYLIST GLOBAL. They have lots of web dramas under their belt but the following are the reasons why PLAYLIST GLOBAL is one of the best Youtube channels to watch great web dramas.
Are high school romance and friendship web dramas your choice? Then you have the continuing series of Seventeen and A-Teen. If you are in college and want to identify more with characters your age, you have web dramas such as Twenty, Love Playlist, and Just One Bite. Web dramas such as Growing Season and XX, on the other hand, are for more mature audiences. No matter what age you are or what genre you like, PLAYLIST GLOBAL has it for you.
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2. The important issues they talk about PLAYLIST GLOBAL will make you fall in love and miss your friends. However, they also talk about serious issues such as helicopter parents (see Twenty), open relationships (see My Fuxxxxx Romance), marriage (see Ending Again), and many more. PLAYLIST GLOBAL isn't afraid to talk about issues that are considered taboo even in Korea. It will not only entertain and inform you but will make you feel that you are not alone in your struggles.
Idols are often get cast on web dramas to increase audiences but PLAYLIST GLOBAL
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