It wasn’t the easiest decision for Anna and J.P. Goree — leaving their jobs at a Fairfax County Whole Foods and launching their very own food truck. But Anna, who had dabbled in the catering business while still at Whole Foods, knew it was something she wanted to do. Three weeks after their “Seoul Food” truck first started offering Korean cuisine to Arlington lunch-goers, it’s looking like a good decision.
“It’s too good to be true, ” she said of the lines that formed outside the truck while it was parked in Rosslyn last week. “It’s amazing.”
The Gorees, along with their one full-time employee, were serving between 200 and 250 customers a day last week. By 1:30 p.m., most of the menu was sold out. And that was perfectly okay with Anna.
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It’s a “sinful thing” to throw away perfectly good kimchi rolls, kalbi burritos and bibimbap bowls, she said. And she refuses to sell day-old food.
Anna says she’s happy to be in Arlington, serving daytime crowds in Crystal City, Courthouse, Rosslyn, Ballston and — soon — Virginia Square. Business is so good, however, that Anna says they’re already thinking about launching a second truck in D.C. next year. While admitting that “D.C. is very saturated with many food trucks, ” Anna says that her Korean cuisine is unique enough, and the ingredients (many of which are purchased from Whole Foods) fresh enough, that she’s not worried about the competition.
Anna only has to look at their own truck to realize the treacherous nature of the mobile business, though. The truck used to belong to the BBQ Bandidos, whose sammys and cemitas attracted crowds in Arlington, but who decided in the end that it wasn’t worth the effort. The Bandidos, Anna said, have returned to their old gigs in the catering and music businesses.
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To keep customers coming back, Anna and J.P. — a pastry chef and a meat carver, respectively — are planning on adding to their menu. Soon, the Seoul Food truck will be offering duck rolls, Korean nachos with kimchi and green onions, bacon kimchi quesadillas and kimchi bacon fried rice. Homemade miso and udon soups will be added to the menu this winter.
To boost sales beyond the lunchtime crowd, the Seoul Food truck is available for catering to private clients. It also makes appearances out DC United soccer games.
And while Anna says she’s “shocked” by the number of people in the area who are already familiar with Korean cuisine, she’s actively trying to make customers out of kimchi newbies. Just ask and you’ll receive a free sample, she said.
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Good Friday evening, Arlington. Let’s take a look back at today’s stories and a look forward to tomorrow’s event calendar. π News recap The following articles were published earlier today…
A worker fell into a hard-to-access area at a construction site along Columbia Pike this afternoon, prompting a rescue operation. Firefighters were dispatched to the intersection of Columbia Pike and…
Yesterday’s Severe Thunderstorm Watch resulted in nary a raindrop for Arlington — but Friday evening might be different. Another Severe Thunderstorm Watch has been issued for the county, for D.C., …
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Hundreds gathered last night outside the family home of Cpl. Spencer Collart, who died tragically during a training exercise in Australia, to honor his life.
We are so excited to welcome therapist Stacey Cali, LPC-R to our team. As a Resident Counselor, Stacey works under the direct supervision of Sarah Moore, LPC.
As a therapist who works with adults, teens, couples, and families, Stacey says, “I tailor therapy to meet client(s) where they are. You are the expert of your life, I am just here to guide you towards transformation and healing.” You’ll learn about top therapies, backed by research, such as Cognitive Behavioral Therapy (CBT) (works for just about everyone), Motivational Interviewing (great for behavior change/addiction), the Gottman Method (for couples), and others.
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Stacey adds, “Therapy can be a powerful tool that works to combat the many hardships that life may bring. My goal is to provide unbiased feedback, support, and assistance through reflection and change. You will find my sessions are filled with empowerment, compassion, goal setting, and a metaphorical shovel to dig deep to find the root of your difficulties.”
The 14th annual celebration of all things Washington, DC will bring live performances, vendors, contests, and local artists to Franklin Park in Downtown Washington, DC.Seoul Food Food Truck Type Food Truck My favorite food truck by far. The specials are amazing and they are also always very nice. After a couple weeks they still remember me. Seoul Food Food Truck Jan 15, 2014by Andy What Did You Order?: Everything•Is This One Of Your Favorite Trucks?: Yes•How Much Did It Cost?: 8-10 My favorite food truck by far. The specials are amazing and they are also always very nice. After a couple weeks they still remember me. food truck good news: This truck recently opened a brick an mortar restaurant in Wheatonbad news: the truck will only be on the road a few days each weekgo Seoul Food Food Truck Jun 10, 2013by Lisa What Did You Order?: Korean Super Bowl w/Tofu•Is This One Of Your Favorite Trucks?: Yes!•How Much Did It Cost?: 7.50 good news: This truck recently opened a brick an mortar restaurant in Wheaton bad news: the truck will only be on the road a few days each week good news: Courthouse is the Monday destination! So. Good. How good? Today, a group of four guys were ahead of me in line. One of the four decided to order from another truck instead. His friends chased after him to try to convince him to change his mind. This lunch truck is that good. I'd give it six stars if I could. food truck awesome food, awesome service. love the caramelized kimchi! Seoul Food Food Truck Jan 04, 2013by Angela What Did You Order?: Burrito•Is This One Of Your Favorite Trucks?: Yes awesome food, awesome service. love the caramelized kimchi! food truck Fantastic and authentic Korean. Seasonal PAS Bowl was the best thing I've had at a food truck to date. Seoul Food Food Truck Oct 24, 2012by Ian G What Did You Order?: PSA Bowl with spicy bulgogi Fantastic and authentic Korean. Seasonal PAS Bowl was the best thing I've had at a food truck to date. food truck 5.0 5.0 4 4 My favorite food truck by far. The specials are amazing and they are also always very nice. After a couple weeks they still remember me. Seoul Food Food Truck
Seoul Food D.C. opened on August 22, 2011 and operates in Arlington, VA with Chef Hyun at the helm. Their cuisine is Korean-fusion, including menu items like Kalbi Burritos and Kimchi Quesadillas.
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Hyun graduated Sogong Loyola university in Seoul. Once in the U.S. she graduated from L’Academie De Cuisine furthering her love for vibrant whole food. She completed an internship at the Ritz-Carlton as a Pastry Chef. Currently Hyun assists Whole Foods Market as a pastry chef.
Mission statement: To serve the most delicious, wholesome, beautiful, local food available in the Washington Metro area quickly, cleanly, and economically. Seoul Food will be featuring a variety of Korean/Japanese recipes, including Bibimbap – using only local grass-fed beef, local chicken, organic tofu, cage free eggs, and 100% pole and troll caught Skipjack tuna. None of their proteins have added hormones, antibiotics, and their chickens receive an all vegetarian feed. Besides a variety of Bibimbap, Seoul Food will be serving Maki rolls, Kimchi Quesadillas, and an assortment of Asian fusion breakfast dishes.
Seoul Food D.C. is owned and operated by Hyun and J. P. Goree. Hyun grew up in South Korea, her culinary skills are the culmination of years of nurture as well as her natural artistic nature. A child of this ancient whole cuisine Hyun skillfully balances flavors, textures, and colors to create truly wonderful food. The clean fresh shores of Lake Superior are the backdrop of J.P. Goree’s youth. This is where he fished, hunted, and worked as a chef and meat cutter. He attended the University of Wisconsin where he developed a keen appreciation for sustainable land use practice and a respect for nature in general.
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Some of Seoul Food D.C.’s influences along with the Whole Food revolution are: The Omnivore’s dilemma, Food Inc., and, Fast Food Nation.4 Wheeled Restaurant (Korean: νμ§μμ λ¨ΉνκΉ ) is a South Korean reality cooking show. The show prests various Korean chefs cooking in the country their cuisine originated from. The aim is to op a food truck and see if their cooking is accepted in the origin country as if it was in Korea.
Season 1 was aired on Tuesdays on tvN from 27 March 2018 at 11 p.m. (KST) as chefs traveled to cities in Thailand and the season ded on 15 May 2018.
Season 2 was aired on Saturdays on tvN from 8 September 2018 at 6 p.m. (KST) as new chefs traveled to cities in China.
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Season 3 was aired on Thursdays on tvN from 18 April 2019 at 11 p.m. (KST) as another new team of chefs traveled to cities in
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