More and more people searching for effective skin care solutions are learning the benefits of Korean skincare. With its affordability, effectiveness, and gentle ingredients that suit all skin types, Korean skincare brands are a must-have for anyone’s morning and evening ritual to keep their skin healthy.
However, not all brands are made equal. With a market full of K-Beauty brands of all sizes and specialties, which ones are in hot demand or are popular staples? Many know and love some of these on our list, the best Korean skincare brands that offer results at reasonable prices.
The brand launched in 2012, strongly emphasizing skincare made with quality raw ingredients. SKIN1004 carefully curates active ingredients such as Centella Asiatica, which is harvested using Good Agricultural and Collect Practices, and other EWG Green Grade ingredients. The brand engages with its audience online and values the feedback of customers to improve its formulas to cater to unmet skin needs.
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AXIS-Y’s brand stands for all-natural, cruelty-free skin care products. Their products are strictly free of parabens, alcohol, artificial fragrances, and coloring that can irritate those with sensitive skin types. Their vegan and certified Halal products make it the ideal K-Beauty skin care line for those who value sustainability while searching for effective skin care solutions for acne-prone and sensitive skin.
Founded in 2015, Beauty of Joseon was created through the inspiration of Hanbang ingredients used as beauty secrets passed down through generations. The brand puts a modern twist to Hanbang with innovative techniques to create natural, effective skincare that is minimal, safe, and cruelty-free.
MISSHA launched in 2009 and became famous for creating dupes of expensive brands at a lower cost. Now, they have a database of over 10 million reviews to innovate safer, more advanced solutions continuously.
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ETUDE has a long-standing history of delivering quality cosmetics in Korea. Founded in 1966 and incorporated by Amore Pacific in 1990, the brand is still considered a top skincare brand by many worldwide. Accessible, colorful, and practical, ETUDE’s products attract a wide range of consumers ranging from young adults to those in their late-30s, seeking the brand’s expertise in skincare and makeup.
Cosmetics + Rx – popularly known as COSRX – was developed as early as 2002 and launched in 2013. The brand has gained a large following because of its no-fuss formula that treats various skin issues with practical, potent, nature-based ingredients. COSRX doesn’t use harsh chemicals, parabens, and artificial fragrances, minimizing the risk of skin irritation. It also uses natural preservatives with gentle cleansing effects on the skin.
Dr. Jart+ is a skincare brand built on combining art and skin science. The brand was developed in 2005, and its first product was a BB Cream that had the nourishing properties of skin care and good foundation coverage. The brand is known for its high-performance derma care that uses the latest scientific and skin care breakthroughs to create products that provide the best results.
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Laneige has been making rounds on TikTok and other social media platforms. The 25-year-old Korean brand specializes in Advance Water Complexes and creates products that provide intense hydration solutions. With actresses like Sydney Sweeney and Lee Sung-Kyoung as ambassadors and many influencers praising Laneige’s quality, it’s no surprise that this is a Korean skin care brand many talk about when trying to achieve flawless and hydrated skin.
There are plenty of Korean skincare brands on the market. You can leverage the growing demand for effective K-Beauty skincare products by having the best brands ready to share with your customer base.
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Members have access to our one stop shopping site. we provide hand-pick best & trending brands sourced for competitive wholesale prices straight from korea. it’s as simple as pick, pay, and track right to your doorstep.Korea is undoubtedly the global leader in skincare innovation but only has a handful of natural and organic K-beauty skincare brands. Ever heard of BB creams or sheet masks? They were invented in Korea, the mecca of all things beauty. In fact, many Western companies will go to Korea to learn their techniques, technology and industry practices. While many Korean beauty brands are marketed as natural or clean, most of the time they’re not 100% natural. Read on for the best organic Korean skincare brands.
Whamisa is my top organic Korean skincare brand. Truly organic, Whamisa formulates with only plant-derived, natural preservatives and does not use any animal-derived and synthetic ingredients. Whamisa has been through some packaging changes and has a wide variety of product offerings now, including haircare, sunscreen and baby products. But Whamisa’s commitment to highly organic formulas with their signature fermentation technology remains the same. Try the Whamisa Organic Flowers Deep Rich Toner Essence and Organic Flowers Cleansing Oil. I guarantee you’ll fall in love with organic K-beauty! Shop Whamisa’s US website here (use discount code to save 20%).
Another clean Korean beauty brand I love is Aromatica. Aromatica is the first Korean brand to receive EWG VERIFIED ™ certification, and the only Korean beauty brand to earn EWG’s Skindeep Champion Status. This vegan Korean skincare brand sources the best ingredients globally and only uses the highest quality essential oils to stay true to their name. If you’re looking for Korean skincare infused with holistic aromatherapy, Aromatica is the brand for you. My favorite Aromatica products are the Brightening Neroli Facial Oil and Reviving Rose Infusion Serum.
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Founded upon the appreciation of the ancient wisdom of apothecaries, PESTLO is a fairly newer Korean beauty brand that combines apothecaries’ prescription with modern biotechnology. Some of PESTLO’s best-selling products are the Safe Recipe Sun Essence which is formulated with EWG green grade ingredients, and the Pantherecipe Cream which replenishes moisture to the skin and form a protective layer. I highly recommend the Pestlo Safe Recipe Sun Essence SPF 50.
I’ve recently started using ONE THING, a relative newcomer to the K-beauty scene that launched in 2019. This simplistic Korean skincare brand offers 100% plant-based raw materials with no chemical additives.
Purito is an affordable, clean Korean skincare brand that values ingredient transparency. While you will find synthetics in their formulas, they have a very strong focus on natural ingredients. The Purito Centella line products all contain an impressive 50% Centella Asiatica extract. Shop Purito on Amazon
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COSRX’s most famous product is their Snail Mucin Power Essence formulated with 96% Snail Secretion Filtrate(Mucin) to protect the skin from moisture loss. Shop COSRX on Amazon here
Innisfree is known as Korea’s first natural skincare brand with a focus on ingredients from Korea’s famous Jeju Island. Innisfree’s products are formulated with an average of 80% naturally-derived ingredients, so they are not completely natural. Shop Innisfree on Amazon
First launched in America via online shop Glow Recipe, Huxley Secret of Sahara is a luxury minimalist Korean skincare brand with a focus on its star ingredient, Prickly Pear Seed Oil. Huxley products are formulated for skin suffering from harmful environmental elements and stress in urban areas. Their certified-organic Sahara prickly pear cactus seed oil is carefully sourced in Morocco, hand-selected and cold-pressed to ensure maximum benefits. I wouldn’t consider this a true clean and natural brand but they do carry some good products! I enjoy their SPF 50 lotion.
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Glow Recipe is a Korean American brand so not true K-beauty as it’s extremely Americanized and widely available at Sephora stores. However, Glow Recipe does create clean skincare products that are K-beauty inspired and fruit focused. They are somewhat natural because Glow Recipe does use fragrance and synthetics in some of their products.
For an all natural and organic Korean shampoo that’s USDA Certified Organic and vegan, check out Clevos. If you love the scent of eucalyptus in the shower then their Eucalyptus Shampoo might be right for you. This shampoo comes in a huge luxurious bottle with pump dispenser, is suited to all hair types and lathers very well. The uplifting scent of eucalyptus is present but not too strong. It contains a base of over 75% eucalyptus leaf extract as well as Artemisia Extract, Calendula extract, Brown Rice Vinegar, Neem extract, Helichrysum Extract, Apple oil, Turmeric root extract and more. Available on Amazon.
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