South Korean pop stars like Kim Ji-soo (Blackpink), Irene (Red Velvet), Jin (BTS), and South Korean actresses such as Kim Tae-hee, Shin Min-ah, and Jun Ji-Hyun are some of the most admired South Korean stars solely because of their looks. What do they all have in common? They fit in the Korean beauty standards.
This is one reason why many Koreans constantly try different skincare and beauty products, and other Asians even travel to South Korea for special cosmetic surgeries! Learn Korean beauty standards here!
Korean beauty standards prioritize having a small v-shaped face, fair skin, symmetrical eyebrows, a slim body, and double eyelids. Altogether, these features create a more innocent, young look.
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But where did this Korean beauty standard start, and how does it differ from Western beauty standards? Find out the answers to these questions and more by reading on!
South Korea is one of the Asian countries that has developed its beauty standard and managed to influence different countries. These standards are different from the Western beauty standard usually seen in international magazines, movies, and advertisements. The ideal image of a woman is different across cultures and societies. But today, we will focus only on the difference between Western and Korean beauty standards.
Both cultures have different views on how a woman should look. One of the similarities between the two cultures is female icons control beauty standards.
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In the Western world, beauty standards are always evolving. As the years and generations go by, beauty standards change. Audrey Hepburn, Marilyn Monroe, and Jacqueline Kennedy were considered “icons” of beauty during the old days. Now, we can’t deny that the Kardashians control the beauty standards of the Western world.
Once Kylie Jenner debuted, many young girls followed her. Nowadays, a slim waist, plump lips, large butts, and breasts are the critical body features to fit in the definition of female beauty in the Western world. Most of the females in this generation follow this even if it means undergoing surgeries and enhancements.
Compared to other cultures, South Korea has stringent beauty standards for South Korean women and South Korean men. So, what are the male and female beauty standards in Korea? Most of them have double eyelids, v-shaped jaws, small faces, flawless white skin, and slim bodies. In short, these standards push in an innocent look.
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The Korean beauty industry is active because of this strict cultural beauty standard. They have endless innovations in beauty trends and Korean beauty products that can enhance one’s appearance. This is also why South Korea is known for its extensive skincare and makeup brands. You’ll see a lot of Korean women and men performing extensive skincare regimes in K-dramas or vlogs.
Many people, especially young girls who have always been fans of Korean culture, want to fit the Korean beauty standards. But do you ever wonder when did it all start? Do these standards for young Korean girls exist during ancient times? Let’s discover where it all started.
During this era, Korean beauty standards were linked to Confucian philosophy. It means that purity and beauty ideals were connected with each other. The beauty standard during the Joseon Dynasty was related to clear, bright skin, but it’s more complicated than you think.
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Ancient Koreans believed that a beautiful soul only lives in a beautiful body. In short, you should be beautiful inside and out. During those times, being a beautiful woman also meant being a filial daughter, a good wife to your husband, or a dedicated mother to your children.
They also have this Confucian philosophy called Qi, which is a vital force behind every living identity. They believed that this vital force was passed down through generations, so they needed to preserve the body’s original state of purity. This means no cutting and dying hair and no putting a large number of cosmetics while maintaining fair and translucent skin.
After the Joseon Era, the next huge change in Korean beauty standards was during the Japanese colonization. This brought different beauty products from Japan and Western countries. Western beauty standards were also introduced, which has changed the whole Korean beauty standards.
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The K-pop and K-drama industries have influenced Korean beauty standards during these modern times. K-pop idols and actresses have been the icon of beauty. Being beautiful in modern times means having a small v-shaped face, a pointed nose, double eyelids, big eyes, fair and flawless skin, and slim body features.
But, Korean beauty standards, just like Western, are evolving. In fact, many Korean idols, especially cherished female celebrities such as Jennie Kim, Hwasa, and Tzuyu, are breaking Korean beauty standards. Even South Korean men have been breaking these standards.
K-pop idols are known for their talents, but they admire another thing from them is how they look. These idols are considered icons in terms of beauty standards and fashion. Here are some of the K-pop idols who are fitting the Korean beauty standards:
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While many people are trying to fit the Korean beauty standards, some people are breaking the Korean beauty standards and adhering to their beauty standards. Here are some of those K-pop idols who are flaunting their own beauty standards:
The first standard has a small face. It might not be a glamorous characteristic in Western culture, but it is desirable in Asian countries, especially South Korea. Some said that the explanation behind this is that Asians have small eyes, which makes their face look big enough.
The following Korean beauty standard has a V-shaped face. It’s part of having a small face, but Korean beauty standards require a V-shaped face. This is a face having unpronounced jawlines and a pointy chin. Since having a small face is beautiful in South Korea, there are many facial bone contouring surgeries that you can undergo to achieve and flatter facial bone structure.
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Koreans have also invented chin straps, jawline sheet masks, and massaging roles, among other beauty products. Well, we can’t deny that South Korea is one of the biggest cosmetic markets in the world so, it’s not surprising that they have all these sorts of products.
One of the most prominent Korean beauty ideals is having pale and flawless skin. If the Western beauty standards favor tan or bronzed skin, South Koreans favor having a porcelain white skin tone. This standard already existed during the ancient Korean era. This standard is deeply rooted in Asian cultures, too.
This Korean beauty standard began in the royal era when having flawless white skin was a social class identification. In the past, Koreans having dark skin color were associated with people who worked in agriculture or other intensive labor jobs. So, people with pale skin belonged to the aristocracy or people who were free from labor.
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A small pointy nose is another sophisticated feature that Korean beauty standards require. There are many surgeries or procedures that you can do to achieve this, like Rhinoplasty or nose job. Interestingly, having a big nose was a desirable characteristic during the past centuries, but not now. Having a small pointy nose matches having a small face.
South Koreans resort to a youthful and innocent look. Part of achieving this look is having big eyes. It is also referred to as having doe eyes. Koreans usually undergo surgeries to achieve this look. Aside from double eyelid surgery, this other popular procedure involves the injection of fat or filler under the eyes. As a result, it will look like the natural pocket of fat that appears when we smile. Some of the Korean celebrities that have big eyes are Yuna (ITZY), Jihyo (TWICE), Lisa (BLACKPINK), Jisoo (Lovelyz), and Minju (IZ*ONE).
One of the most popular Korean beauty standards that every Korean fan knows is having double eyelids. Most Koreans were born with monolids, so to achieve these Korean beauty standards, they undergo surgeries such as “double eyelid surgery.” There’s a surgery called East Asian blepharoplasty(double eyelid surgery), which is a procedure that aims to create upper eyelids with a crease.
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Western has this “eyebrows on fleek” look that people dig in. But in Korean beauty standards, having straight eyebrows is a desirable feature. This is another way to maintain a youthful, innocent look.
During the old times, having thin lips was the Korean biological beauty standard, but nowadays, having plump lips or heart-shaped lips 하트 모양 입술 (hateu moyang ibsul) is considered admirable. The lower lip should be plumper than the upper one. But what makes it more complicated is that the lip line should face upward when smiling. This facial feature mostly requires procedures such as adding lip fillers.
Having aligned teeth is also another Korean beauty standard that Koreans follow. This is the reason why many Koreans wore braces when they were young. Having braces when you are old is not desirable in Korea. To fully achieve the youthful, innocent look, having aligned teeth is perfect, especially when you smile.
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Contrary to the curvy body of the Western beauty standards, South Koreans prefer slim figures. You can rarely see Korean idols and celebrities having curvy bodies. Even Korean males maintain a slim figure to adhere to male beauty standards. Fun fact: South Korea is one of the
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