I spend a considerable amount of time on Instagram on a daily basis, looking at new posts and skipping through watching the many Instagram stories from people I follow. When I’m done catching up on what I’ve missed, I often find myself looking through the Beauty topic channel on the Explore page. From there, I’ve found a few Korean Instagram accounts that have caught my attention, posting makeup swatches and short makeup tutorials that I can’t help but like. If you love all things beauty, here are a few of such accounts that are worth following.
Chaeng_ah’s account is worth following for her eye makeup looks and tutorials. She’ll often include the makeup products used on the top left corner of her videos, so you don’t really need to know Korean to follow her lovely eye makeup tutorials!
Hailey.the.creator’s account consists mostly of lip swatches and eye makeup tutorials with occasional pictures of beauty products. I often come across her posts when looking through the Beauty topic channel on the Explore page and I’m sure you would have too at one point or another. If you haven’t followed her, it’s probably time to do so!
The Best Instagram Accounts For Korean Makeup Swatches
Besides lip swatches and eye makeup looks, handy_j also posts pictures and videos of how various base makeup products look on her. I enjoy watching her aesthetically pleasing Instagram videos, especially the ones of her applying lip products on her lips. There’s just something so satisfying about it!
Slightly different from the rest, oh_dya’s feed consists mostly of pictures of beauty products. It’s interesting to see how she uses different products for her makeup look on different days, and I like how she includes arm swatches in her posts.
As her Instagram handle suggests, raemi_lip mostly posts swatches of the latest lip products, though she also occasionally posts eye makeup looks and tutorials. She has a clear, distinct aesthetic to her feed, making it extremely satisfying to scroll through her feed. Her account is definitely one of my favourites!Ever wonder how that eyeshadow shade or new lip tint will look on you? Well, look no further because these IG accounts take the guesswork out of Korean makeup swatches.
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The thing about K-beauty is that because most of the products are made, packaged, and shipped from Korea, you’re resigned to online shop for a vast majority of your products. You can’t just stroll into a department store, an Ulta, or a Sephora and play with your products before buying them.
This is where the all-important swatch comes in. There are tons of Instagram accounts out of Korea that are dedicated to showing us ALL the makeup goodies. Want to know how that latest lip tint from Etude House looks? Or that new eyeshadow palette from Missha? Well, look no further, for I have gathered my favorite Instagram accounts focused on Korean makeup swatches for you! Let’s take a look.
Listen. Homegirl has swatches galore. Lip swatches, close-up eye looks, selfies, arm swatches, videos of the products in action … you really can’t get more comprehensive. But her captions are only in Korean, so you may have to do a bit of translation work if you want to see any opinions on the products that she posts.
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If you’re a fan of seeing swatches + whole makeup looks all together, this feed is going to be your jam. She posts close-up eye looks, lip swatches, as well as makeup tutorials. You can search the hashtag #gela_swatches for a super curated look at all of her swatch posts.
Looking for road shop store swatches? (P.S. Road shop brands are the super common K-beauty brands you can find all over Korea, like Missha, Etude House, Innisfree, Peripera, Clio, etc.)
Look no further. If you’ve been wondering how those new glitter shadows from Missha look on the skin, this account is for you. There are even step-by-step pictorials so you can achieve a flawless K-beauty makeup look.
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Raemi does the most absolutely decadent lip swatches. Like no lie, I want to buy ALL THE TINTS AND GLOSSES every time she comes across my feed. My favorites photos/swatches are the action shots where she’s taken a photo as she applies the lip product. You can see both the color and texture that way! Plus, she features a lot of K-beauty brands that are under the radar. We stan.
First of all, Rimi is beautiful. Second of all, her swatches are top-notch. You get a cool mix of lip swatches, arm and hand swatches, plus complete looks and videos. Her gradient lip looks are A++++++.
Are you a fan of pink? Pink lips, pink shadows, pink glitter, pink gloss? Well, this is the account for you. Donge posts swatches and video tutorials of her actually using the makeup, so you can see how it applies instead of just how it looks. She also sometimes posts swatches of foundation and other base products, too. Also, I NEED the Innisfree Glitter Twinkle Jelly that she recently posted. NEED.
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Sheryll Donerson got her start as a beauty writer by writing K-beauty reviews for her blog, The Wanderlust Project. These days, she's lifting heavy weights, eating tacos, drinking (too much) coffee and is 1/4 of the beauty podcast, Beauty Beyond Basics (or Triple Bees for short). You can find her on Instagram and Twitter at @sheryllrenata.
Become a Beauty Expert Become a Content Creator Learn More About The GetTapped Enthusiast Program Pro Discount Program Pro Product Review Program Editorial Team Advisory Board About us Brand Partnerships Contact Support Contact for Brand Partnerships
If you’re a fan of seeing swatches + whole makeup looks all together, this feed is going to be your jam. She posts close-up eye looks, lip swatches, as well as makeup tutorials. You can search the hashtag #gela_swatches for a super curated look at all of her swatch posts.
Looking for road shop store swatches? (P.S. Road shop brands are the super common K-beauty brands you can find all over Korea, like Missha, Etude House, Innisfree, Peripera, Clio, etc.)
Look no further. If you’ve been wondering how those new glitter shadows from Missha look on the skin, this account is for you. There are even step-by-step pictorials so you can achieve a flawless K-beauty makeup look.
Korean Beauty And Fashion Instagrammers You Need To Follow Now — Project Vanity
Raemi does the most absolutely decadent lip swatches. Like no lie, I want to buy ALL THE TINTS AND GLOSSES every time she comes across my feed. My favorites photos/swatches are the action shots where she’s taken a photo as she applies the lip product. You can see both the color and texture that way! Plus, she features a lot of K-beauty brands that are under the radar. We stan.
First of all, Rimi is beautiful. Second of all, her swatches are top-notch. You get a cool mix of lip swatches, arm and hand swatches, plus complete looks and videos. Her gradient lip looks are A++++++.
Are you a fan of pink? Pink lips, pink shadows, pink glitter, pink gloss? Well, this is the account for you. Donge posts swatches and video tutorials of her actually using the makeup, so you can see how it applies instead of just how it looks. She also sometimes posts swatches of foundation and other base products, too. Also, I NEED the Innisfree Glitter Twinkle Jelly that she recently posted. NEED.
Afraid To Shade? Pony's Korean Contouring Tutorial May Change Your Mind
Sheryll Donerson got her start as a beauty writer by writing K-beauty reviews for her blog, The Wanderlust Project. These days, she's lifting heavy weights, eating tacos, drinking (too much) coffee and is 1/4 of the beauty podcast, Beauty Beyond Basics (or Triple Bees for short). You can find her on Instagram and Twitter at @sheryllrenata.
Become a Beauty Expert Become a Content Creator Learn More About The GetTapped Enthusiast Program Pro Discount Program Pro Product Review Program Editorial Team Advisory Board About us Brand Partnerships Contact Support Contact for Brand Partnerships
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