The Korean beauty industry is constantly one-upping itself, and this past year was no exception. There was no shortage of innovations, trends, and creativity from brands and fans alike, and our minds were blown. Ahead, a toast to 10 winning K-beauty trends of 2017!
Now you know there’s more than one way to use your toner and that the monochrome look can also apply to your makeup and not just your outfit, amongst other what? revelations.
It was definitely a memorable year of breakthroughs for K-beauty that no one ought to miss, so ICYMI, here’s a recap of some of the motherland’s 10 hottest products and trends to hit the States in 2017.
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Way back when, we thought multitasking cleansers, toners, and creams were genius, so we were floored when multi-masking entered the scene. This time-saving trend is multitasking at its finest — a different wash-off mask is used on each facial zone at the same time.
Not only is it pretty Insta-worthy, you can also cater to various skin concerns in one fell swoop. An oily T-zone, dry cheeks, acne-prone chin, and wrinkled forehead … all at once. This newbie concept made us wonder why we ever applied an oil-zapping mask all over our face when only a certain part of our face is oily. Ah, hindsight is 20/20.
Multi-masking has also become an umbrella term for other modes of maximizing mask time, such as layering under-eye patches and lip masks under a facial sheet mask. It can also refer to the method of using a strategic combo of masks one after the other, such as a clay mask to detox pores, then a splash mask to instantly hydrate skin, followed by a sheet mask just because K-beauty is all about being extra.
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Pink definitely had its moment, or year, of glory in 2017. Yes, there was Millennial pink, but we’re talking monochromatic pink — as in practically every K-beauty makeup look this year.
This trend is simple: Keep your eyeshadow, lip color, and blush to one shade of pink — which can partially explain why every Korean celeb, and soon thereafter K-beauty fans all over, were donning some sort of pink on their eyes, lips, and cheeks. The look can even be achieved with just one versatile product, like a lip tint or multitasking paste, to achieve the look.
The trend also caught on like wildfire perhaps because there’s a flattering shade of pink for every skin tone and mood, from bubble gum to blush. And monochromatic makeup in the right hue can make you look like a million dollars, even if you only used one wallet-friendly product to score it.
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This hydrating hack calls for the application of toner (often referred to as “skin” in Korea) — you guessed it — seven times.
Immediately after your cleanse, you drench a cotton pad with a hydrating toner and wipe over your face and neck. Then you pour toner onto the palm of your hand and pat it onto skin … and repeat this step six times. (You can also follow the original way that includes a bonus dead skin removal or a shortened 3- or 4-skin method, as detailed by Coco Park here).
This layering method is believed to increase skin’s moisture levels and absorption of product, thanks to lightweight and buildable hydration that doesn’t clog up pores or evaporate before penetrating into skin. Think of how a sponge more efficiently soaks up water in slow doses till it’s maxed out, rather than when it’s flooded with water all at once. Plus, it eliminates the need for thick and heavy creams, allowing skin’s natural oils to work their magic and leave you (and a ton of beauty bloggers, apparently) with bouncy, glowy skin.
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Some tips: Each layer should be applied when skin is still slightly damp with toner from the previous step. Make sure not to go overboard with the amount of toner you use, as too much can prevent effective absorption. Also, avoid toners with alcohol or AHA/BHA for the 7-Skin Method, as this can dry out or irritate skin. If you wish, you can follow up with moisturizer or cream depending on how dry your skin or environment is.
Innisfree changed the K-beauty cushion game with the release of their Matte Full Cover Cushion and Aqua Fit Cushion in a whopping 14 new shades. This is beautiful breaking news, as Korean brands have usually offered less than a handful of shades ranging from ivory to beige.
Innisfree, taking note of the increasingly global nature of the K-beauty community and likely to be relevant with the demographic of its first brick-and-mortar store in NYC as well as its U.S. e-commerce site, developed 14 shades exclusive to the States that can complement a gamut of skin tones, from Cool Ivory to Chocolate in either matte or dewy finishes. Now, a way wider reach of K-beauty fans can actually use the very thing K-beauty is known for — cushion compacts.
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Perk alert: There are endless packaging designs shoppers can choose from to really make the cushion their own, from the inside out.
We couldn’t be happier that one of our fave K-beauty brands has pioneered the way for super inclusive shades in the K-beauty world. Now we’re hoping others will follow suit!
Above all, 2017 was the year of major inspo. Splashed all over our feeds were makeup tutorials, skincare reviews, beauty hauls, unboxings, and #GRWM content generated by beauty bloggers and a new crop of social media influencers — the K-beauty Instagrammers.
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K-beauty Instagrammers use Instagram as their sole platform to share their reviews, how-to’s, and other beauty-related photos, videos, and live feeds. The most noteworthy influencers boast thousands of followers and counting, all without the help of a blog or YouTube channel.
They may not be professional makeup artists or estheticians, but people love their honest reviews, real photos, and unedited videos. Just a few to watch:
12.2K people follow this page for informative yet succinct reviews on K-beauty products, all fit nicely into the post caption. Quick, easy, and to the point.
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Having a great time at the beach in Zanzibar! I typed to my mum. Don't get burnt was her only response. Luckily she doesn't have Instagram so hasn't seen the evidence of my disobedience. I have a firm stance on restricting exposure of my legs to the world. Mostly for reasons related to being too lazy to shave. Thus they are weak and vulnerable to even the briefest exposure to the sun's rays. Having no aloe vera gel available I was forced to improvise. These 7 days Aloe Vera masks were juicy and refreshing and did the trick. ☀️☀️☀️☀️☀️☀️☀️☀️☀️☀️ #sorrymum #zanzibar #beach #sunburn #aloevera #legs #kbeauty #koreanbeauty #koreanskincare #instaskincare #spaday #naturalskincare #rasianbeauty #abcommunity #abisbae #fuckyeahkoreancosmetics A post shared by @fuckyeahkoreancosmetics on Sep 29, 2017 at 11:58am PDT
This page is overflowing with booze and beauty … because masking and wining is definitely a thing now. 14.3K followers check in for advice on morning routines, travel kit ideas, and product reviews. Oh, and some laughs.
Pretty flat lays, skincare and makeup reviews, sale alerts, and travel pics are just some of the things Sylvia shares on her Instagram account of 27.7K followers.
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If you’re looking for more ways to speed through your toner or just happen to have tons on hand, look no further than the Toner Wash Method.
As the name suggests, this trend is all about cleansing your face with toner (obviously, a toner that suits your skin type and addresses your skin concern). It gained some traction after a redditor posted about it in the Asian Beauty subreddit. Watch how beauty Instagrammer pdxbeautiful does it:
Hello everybody! Here is my first impression review of the Fresh Herb Calendula Tincture Toner* from the brand @natural_pacific ? I have recently incorporated this into my #skincareroutine using a new skin care method called a #tonerwash ? Swipe to see a demonstration! This product is a concentrated tincture and claims to calm, soothe and moisturize the skin while improving texture and increasing elasticity. Notable ingredients include 90% calendula water & extract plus ivy, centella asiatica extract and allantoin (anti-inflammatory), lactococcus ferment, Vitamin e (antioxidant), hydrolyzed collagen, (moisture/plumping), arginine and other skin conditioning plant/herb extracts. Centella Asiatica is one of my favorite ingredients because it is an anti-inflammatory but it also kills bacteria, heals and repairs. This also contains papaya enzyme and malt extract to help remove dead skin. This is a similar concept to @blithecosmetic #splashmask . . So you might be wondering what is a tincture! A #tincture is a combination of herbs and extracts that have been steeped for 4-6 weeks. They are very concentrated so you usually want to dilute them in water. This toner can be used as a toner (how I patch tested this) or it can be used as a toner wash. A toner wash is simply diluting the tincture in water and splashing your face. This method is suppose to help flush out the skin's surface & pores with medicinal ingredients to help heal the skin. Think of it like cleaning out a wound. . I have
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