My skincare routine has been seeing a shift back to K-beauty lately, made possible by the incredible variety of products they have, how accessible they are, and their relatively more affordable prices.
However, not all Korean beauty retailers are made equal. Some offer low prices year round, others have fantastic sales during holidays, and some are just plain expensive, charging a markup for convenience (I’m looking at you Sephora!).
So in this post I’ll be taking a closer look and comparing 15 different K-beauty websites so you can get the best value for your hard earned money!
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$14.5 for the snail essence, $40 for Laneige, and $23 for the vitamin drop. Full prices are middle of the road, but if you have favorites you can get an additional 10-15% off if you add it to your subscription.
In addition to the main holiday sales, Amazon Prime members have 2 exclusive sales in July and October where major Kbeauty brands are often 20-40% off.
There’s no clear brand list available, but from my extensive browsing, there’s probably about 50+ brands that officially sells on Amazon, including big names like Laneige, Cosrx, and Sulwhasoo. Smaller brands may sometimes be available, but products would be coming from a third party seller with no guarantee of authenticity.
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If you need something in a pinch, Amazon is the way to go. However I would only buy from brands that have a presence there, so check to see the product is being sold from the brand directly and not a third party seller. You don’t want to risk putting fake products on your skin!
$17.44 for the snail essence, $40.51 for Laneige, and $22.90 for the vitamin drop. Full prices are average but many items are permantly discounted.
Very few and minor sales, but you can earn points to apply to future purchases. They also have a clearance section with discounts up to 90%.
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Best selection out of all the retailers listed here. If you don’t see a product you want you can also request it and they’ll add it to their site within a few days.
Definitely the best selection of beauty products of all the retailers, whenever I can’t find something I know I’ll find it here. Now with free shipping over $200+, this is a great place if you prefer to place one big order or if you do a group order with friends!
None of the 3 products were listed, but comparing prices of other items to Korean-based retailers Bemused is on the average side.
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A direct-from-Korea retailers. I haven’t shopped here but I know they’re loved by a lot of my friends in the EU. A great option if you’re a fan of any of the carried brands.
120 affordable K-beauty brands, including their own in-house brands Idealove and Radiant Seoul. Won’t carry the latest products from each brand but will have the popular ones.
They’re not exclusively K-beauty but they have the best free shipping deals out of all the retailers here. Plus they also carry Western beauty brands and an incredible selection of wellness products. I haven’t had any issues with their products or delivery, but they did close my account for no reason once.
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$18.75 for the snail essence, Laneige and the vitamin drop are not available. Full prices are below average and majority of the products permanently discounted!
Regular clearance sales where select items are heavily discounted. Their sales aren’t as impressive but that’s non-issue since their prices are low already.
An OG K-beauty retailer known for their low prices. If you’re looking for mainstream Korean beauty products and can’t wait for a sale (but don’t mind waiting for shipping), you’ll get great prices here. I’ve shopped here a few times and I appreciate how generous they are with samples!
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$15.56 for the snail essence, $21.29 for the vitamin drop, and $38.89 for the Laneige. Full prices are below average and majority of the products have an additional discount!
Rotating sales for different brands, but prices in general are already slashed so low the sales don’t really make a huge difference.
Ships worldwide and costs depends on location and method selected. Free shipping is available for select countries but with really high thresholds from $100+.
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400+ brands, featuring the latest products from each brand. Also includes lesser known brands that aren’t found on other retailers. In addition to beauty products they also sell snacks and stationery goods.
Similar to Rose Rose Shop, you get great selection and low prices but at the expensive of expensive and possibly slow shipping. However they sell more than just beauty products here, so if you also want to purchase Korean snacks, paper goods, or even K-pop merchandise, this is a great one-stop-shop.
A more boutique retailer with more mainstream brands. I don’t have any personal experience with them but I know those who’ve used them rave about their customer service!
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$23 for the snail essence, $52 for Laneige, and the vitamin drop is not available. Full prices are high but majority of the products are discounted.
) and products are regularly discounted (10-30% or BOGO) year round. Sales are frequent as are 40% single item coupons. You can also earn points to apply to future purchases.
Shipping destination & costs Free shipping WORLDWIDE for orders $60+! Delivery times vary by location and can be up to 60 days due to the pandemic. US shipping takes a week and is via DHL!
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400+ Korean skincare and makeup brands, and they also carry select Korean supplements and K-POP albums. The products are based on what’s popular in Korea, so you’ll get classics as well as up-and-coming brands.
My new favorite place to buy Korean skincare online because of their incredible BOGO deals and that they carry all the trending products. After all they are the largest beauty retailer in Korea! I’ve noticed that the
Products are usually priced extremely well, so definitely check them out if you like trying the latest and greatest! Here are my top picks on what to buy on Olive Young.
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Ships to 33 countries but free shipping is only available in the US for orders $50+. Processing time is 1 business day.
A decent retailer if you’re a fan of the brands they carry and are in the US, otherwise you can find similar Korean skincare products on Olive Young, Jolse, or Stylevana.
$14.87 for the snail essence, $19.38 for the vitamin drop, and the Laneige isn’t available . Full prices are below average and most of their products have an additional discount!
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Weekly rotating brand sales up and regular 10% off coupons, it’s best to sign up for their newsletter if you want to stay up to date.
200+ of the most popular Korean beauty brands, but the selection per brand varies. Usually will carry the most popular products from each brand.
Similar to Jolse, but swap out the free shipping for the even cheaper prices. They used to be one of my go-to retailer way back in the days but I prefer others now for the better selection and faster shipping. However if you’re looking for the lowest price RoseRoseShop is still a great option.
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Ships to 45+ countries but free shipping is only available in the US for orders $35+. Certain countries will have duties included in the total cost.
90 brands but some are Western brands. Includes most of the popular mid-range to affordable brands as well as their own Then I Met You, but are also missing obvious ones like Laneige.
I find that most of the US retailers aren’t priced as competitively but you get much faster shipping time if you’re local. If you want a mix of well curated Western and Korean skincare products and don’t mind the higher price, Soko Glam is a great option.
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$20 for the snail essence, Laneige and the vitamin drop are not available. Full prices are average but majority of the skincare products are permanently discounted!
Regular clearance sales up to 90% off select products. Otherwise no major sales since the permanent sale prices are already so low.
Ships to 16+ countries with the free shipping minimum varying from $50 to $150 depending on location. Doesn’t ship to the EU (UK only) but does ship to several Middle Eastern countries.
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I’ve only worked with them via PR and those experiences have been nothing but positive. But based on my research, they would not be my first K-beauty retailer pick unless you’re in a country with the $50 free shipping threshold.
$25 for snail essence, $23 for vitamin drops, and $41.39 for Laneige. Full price is above average but many items are heavily discounted off full price and there’s additional discounts if you buy multiple.
Free shipping to 15 North American and EU countries with varying order minimum $35-$95 depending on location. Processing time can be long, up to 30 business days if item is low stock.
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600+ Korean makeup and skincare brands, including the most popular ones. There are a few up and coming brands as well, plus some popular Japanese brands.
Cost wise they’re a top contender, and they’re constantly expanding their product range. On the downside, each time I’ve ordered from them the processing time has been slow despite
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