Skincare varies from country to country. The skin care products and routines of each country are rooted in their culture, values, and beauty standards. Korean women have shared their secrets on how to achieve beautiful, youthful skin and the internet is going crazy over it. Skin care is highly valued in the Korean culture. Korean skincare focuses on prevention, making it more effective than traditional Western beauty techniques. In South Korea, parents teach their children about skin care very early on. Their children quickly learn the importance of cleansers, SPF, and moisturizer. As the women grow older their skincare routine grows with them. In South Korea, it is quite common for a woman’s skin care routine to have up to 12 steps!
In Western societies, women typically do not see the importance of skin care until they are in their late teens. Their skin care routine begins with a battle against teenage acne. By the time they hit their 20’s, the acne has cleared up and they are now looking for anti-aging products. Traditionally, American women would go out and buy products recommended to them by department-store employees. Then they go home and incorporate those 3-4 products into their night time skin care routine. But things are changing here. Now these young women are able to truly educate themselves about skin care.
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Gen Z and Millennials seek out the advice of influencers, bloggers, doctors, etc. The two generations are learning more about what should be in their products/routines and what should not. The Western beauty brands are definitely behind the curve on making products that are actually good for your skin. Korean beauty brands have been focused on including natural and effective ingredients in their skin care products for decades.
Western Vs. Asian Beauty Products
Skin care routines are not just hygienic but they are an experience. Across the globe, women are equating a good skin care routine with “self-care”. “Self-care is any activity that we do deliberately in order to take care of our mental, emotional, and physical health. Good self-care is key to improved mood and reduced anxiety. It’s also key to a good relationship with oneself and others.” Having a solid skin care routine is a simple way to take care of your physical and mental health. Take this time to care for your skin and relax. Use skin care, face masks, etc to wind down and relax. Ending a busy day with a relaxing routine can reduce stress and help you feel better.
K-Beauty skincare routines are highly individualized. The routine is based on the season and your individual skin type. Korean beauty brands typically expand their products to have multiple formulas. K-Beauty products will adjust their formulas for normal/dry skin and combination/oily skin. Western products typically come in a one size fits all formula. Even when American skincare brands expand their products the only thing that really changes is the packaging. The ingredients and formulas remain practically unchanged although they promote an “individualized” product.
Korean skin care focuses on using natural ingredients and is ahead of the game in beauty product innovation. American skin care has traditional creams and toners but Korean skincare is unique. Korean skin care products have many forms - puddings, jelly creams, hydrating gels, peeling gels, sheet masks, etc. K-Beauty staple ingredients are natural and effective for long term results. Many American beauty products capitalize on quick results and use chemical-based products. The results of these products tend to be short-term and/or temporary. Christine Chang, Co-Founder and Co-CEO, Glow Recipe has an interesting take on Korean Beauty. She says, “K-Beauty is all about thin, light layers of active ingredients to achieve a hydrated, lit-from-within glow.”
America Vs. France Vs. South Korea Nighttime Skincare
Make up takes a back seat to skin care. The health and texture of the skin is the highest priority in K-Beauty. Korean beauty products focus on treating and prepping the skin as a clean canvas for make up. This method allows for a smooth, flawless application of makeup. South Korean beauty standards traditionally aim for a dewy, brightened look. Western societies are now transitioning from the matte standard to the glow and highlight era. Following a Korean skin care routinewill give you a natural glow! Your glow can definitely be enhanced by applying highlighter to your nose and cheek bones.We and our 1609 partners store and/or access information on a device, such as unique IDs in cookies to process personal data. You may accept or manage your choices by clicking below, including your right to object where legitimate interest is used, or at any time in the privacy policy page. These choices will be signaled to our partners and will not affect browsing data.
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Amanda Montell has worked as a beauty editor in Los Angeles for over three years covering hair, skin, and more. She previously served as the features editor for and currently freelances for Time Magazine, Cosmopolitan, and more.
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Rachel is a board-certified dermatologist and Assistant Clinical Professor at Mount Sinai Hospital Department of Dermatology. She has contributed to , as well as Harpers Bazaar, Marie Claire, Allure, Vogue, and the New York Times, and more
Here in the U.S., we have a fairly solid sense of what constitutes a good nighttime skincare routine. Most of us imaginecleanser, toner, serum, and moisturizer from tried-and-true brands like Kiehl's, Sunday Riley, and Glossier. What more could a person need?
Sometimes, though, we forget that our approach to skincare isn't the standard everywhere else in the world. After all, skincare is more than just hygiene—it has deep roots in culture, history, and beauty standards. So you can imagine how vastly it differs from country to country.
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Here at , we have a well-documented fascination with international beauty. We've dug deep into the backstory of Korean skincare, explored what natural beauty looks like around the world, and more.
The next natural step was to learn how the nighttime routines from some of the world's most beautiful countries compare to ours here in the U.S. To investigate, we spoke to a handful of real women from France and South Korea. Keep scrolling to discover the differences between how French women, South Korean women, and American women do nighttime skincare.
This routineshould sound familiar. The American girl aims for fresh, healthy, young-looking skin, says Kim Robertson, VP of customer experience and education at Kiehl's. Preventing the signs of aging is a key priority for her, as is sticking to natural ingredients whenever possible. Though the everyday American girl isn't quite as informed about the science of skincare as the average Korean, she is still concerned with avoiding harmful chemicals. And because we Americans like things to happen fast, she's driven by the promise of overnight results.
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Agentle yet thorough cleanser and toner are essentialto the American girl's routine, says Robertson. After toner, her focus is anti-aging—softening fine lines and restoring that coveted youthful glow. For this, she might reach for a concentrated serum, says Robertson, like Kiehl’s Powerful-Strength Line-Reducing Concentrate($92), whichneutralizes free radicals to fight aging.
Another classic American step is to do a detoxifying mask once a week, like GlamGlow's Supermud Clearing Treatment($60) or Tata Harper's Purifying Treatment($72). And no American skincare routine is complete without a night cream. Retinol-packed moisturizers, like RoC's Retinol Correxion Deep Wrinkle Night Cream($20), are always especially popular.
According to Clarins expert Christopher Truffa, less is more when it comes to French nighttime skincare. The goal is to use as few products as possible, that are as gentle as possible, to wake up with skin that is clean, baby soft, hydrated, and rested.
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We are big on pharmacies and buy most of our beauty products there, adds French girl Clémence Polès, creator of the street style blog Passerbuys. Favorite brands include Caudalie, Nuxe, and La Roche-Posay.
The typical nighttime routine in France takes only two or three steps, though this expands with age. Twenty-somethingPolès sticks to a gentle cleanser, like Caudalie's Instant Foaming Cleanser($28)or Bioderma's Créaline H2O($18), followed by a moisturizer. And when I say moisturize, I really mean moisturize, she says. Face, body, hands—the whole deal. At night, Polèstypically opts for a face oil. Her favorite is Nuxe Huile Prodigieuse($27), which she also applies to the ends of her hair.
Valerie Grandury, the founder of French skincare brand Odacité, says that as French women enter their 30s, they start to add a few more products. Night cream, eye cream, and serum when you’re over 30 are all essential, she says. Try Odacité's Ac+R Youthful Glow($58).
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Korean women are famous for their 10-step skincare routines. But what inspires such an intensive process? Alicia Yoon, the founder of Asian beauty boutique Peach & Lily, says that Korean women know that the skin regenerates most actively while you sleep, between the hours of 10 p.m. and 2 a.m.
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