January 21, 2015 (Seoul) Craze for Cushion, which started in Korea, is now drawing worldwide attention and revolutionizing the makeup routine for women around the world.
AMOREPACIFIC Group (AMOREPACIFIC) announced today that the global sales of Cushion products under its brands are expected to exceed 50 million units on a cumulative basis during January 2015. With the total sales of Cushion products increasing 105% YoY to 26 million units, an AMOREPACIFIC Cushion was sold every 1.2 seconds in 2014. In particular, the sales of the Cushion products outside of Korea surged a whopping approximately 140% YoY.
Cushion refers to a makeup compact built with a specially-designed urethane foam that safely contains and preserves makeup liquid comprised of foundation, sunscreen and skincare formula. Already popular as the ‘must-have’ item in Korea for easy and flawless skin makeup, Cushion has more recently gained keen attention in the global cosmetics market.
Missha Canada Official
AMOREPACIFIC began its research and development for Cushion in January 2007. In order to develop a multi-functional sun protection product that is easier to carry and apply than conventional tube or pump-type products, AMOREPACIFIC conducted over 3, 600 tests using 200 different types of sponges, ranging from latex used in beddings to types used as bath sponges. From these trials AMOREPACIFIC introduced the ‘IOPE AIR CUSHION®’ in March 2008.
Committed to its ‘Absolute Quality’ principle, AMOREPACIFIC continuously improved the technology and quality of its Cushion products by conducting more than 15 upgrades since the first launch. In addition, AMOREPACIFIC has filed for 114 patent applications and registered 13 patents in Korea, China, Japan, US, and Europe. With Cushion, AMOREPACIFIC was recognized for the innovativeness of its technology and contribution to the beauty industry. In 2014, AMOREPACIFIC succeeded in automating the entire Cushion production procedure. Its new Cushion production system enables the company to respond to the growing demand for the Cushion products globally and manage product quality at the same time.
Based on these efforts, the sales of IOPE AIR CUSHION®, which totaled 3.8 billion KRW in the first year launched, surpassed 200 billion KRW in 2014 alone, becoming one of the best-selling items in the Korean cosmetics market. And with the industry-leading technology, AMOREPACIFIC has launched numerous Cushion products with different functional benefits through its brands, such as the LANEIGE BB Cushion, Sulwhasoo Evenfair Perfecting Cushion, Innisfree Mineral Melting BB Cushion and ETUDE HOUSE Precious Mineral Any Cushion. With marketing catered to the local market, approximately 1.17 million units of LANEIGE BB Cushion were sold in China in 2014. As of January 2015, AMOREPACIFIC offers a total of 19 Cushion products from its 13 brands in more than ten countries in the Asian and North American regions, leading the ‘globalization’ of the Korean-born Cushion.
K Beauty Face Cushion Foundation
According to 2013 survey conducted by the Korea Tourism Organization, more than 50% of the foreign visitors to Korea have purchased Korean cosmetics products, indicating that the influence of K-Beauty (Korean beauty) is ever-growing. Among the Korean cosmetics products, Cushion, which has changed the way Korean women wear makeup, is now creating a global beauty trend beyond its popularity in Korea
Another study conducted by the global research firm TNS Korea that surveyed 800 Korean female consumers found that 75% of Korean women have used or are currently using Cushion products. The respondents chose the portability and the convenience of creating the natural-looking flawless skin as their reasons for choosing Cushion.
Morever, the survey showed that Cushion was in fact has changed the makeup habilts of Korean women by reducing the steps and time needed in creating the skin-looks they prefer. 75% said that since using Cushion their makeup routine was shortened, and 76% replied that they were now easily reapplying makeup and sunscreen with Cushions. 55% of women responded that their sole base makeup product was Cushion. The survey showed more than 8 out of 10 most-favored Cushion brands were from the category creator AMOREPACIFIC, including IOPE and LANEIGE.
Im Unny Stay Velvet Cushion
“Cushion, created from AMOREPACIFIC’s innovative technology, is a revolutionary product that is changing the makeup routines of women across the world and is going to be at the center of global beauty trend in 2015, ” said Suh Kyung-Bae, Chairman & CEO AMOREPACIFIC Group. “AMOREPACIFIC will continue to pioneer and lead the global Cushion market with the company’s unparalleled technology and superior products.” he added.The products curated for this article are independently chosen by the editorial team. If you make a purchase through the links mentioned below, we may receive a commission. Check out our product research & curation process
In the realm of Korean beauty, BB creams have become a staple for achieving flawless, radiant skin. The best Korean BB creams are formulated with skincare ingredients, such as antioxidants, vitamins, and hydrating components, including glycerin, aloe vera gel and hyaluronic acid that contribute to improving skin texture, providing extended hydration, and offering anti-aging benefits over time.
As indicated by our tests, they usually offer natural, medium to sheer coverage that helps even out your skin tone and cover minor imperfections without looking greasy or cakey. This makes them suitable for everyday wear, especially if you prefer a more natural finish. Most of them contain SPF, providing an additional level of sun protection to your skin. This can be particularly useful for daily protection against harmful UV rays, helping to prevent premature aging and sun damage. What’s more? Korean BB creams are often lighter in texture compared to traditional foundations, which can feel heavy on the skin. Their lightweight formula allows your skin to breathe and feels more comfortable, especially in hot and humid climates. This finish is particularly popular in Korean beauty trends and is favored by those looking for a youthful glow.
Top Bb Cushions That Are Trending In Korea Now For All Skin Types
Here, we will explore some of the best Korean BB creams available in the market, discussing their key features, and benefits. So, get ready to dive into the world of Korean beauty and discover your perfect BB cream match!
A BB cream, or blemish balm, is a versatile cosmetic product that combines skincare and light coverage in one. It offers a simplified routine by providing hydration, sun protection, and a touch of color correction. BB creams typically deliver a natural, dewy finish, evening out the skin tone and concealing minor imperfections without the heaviness of traditional foundation. They often contain beneficial ingredients like antioxidants and moisturizers to nurture the skin. Designed for various skin types and tones, BB creams can be worn alone for a fresh look or as a base under other makeup. Their lightweight texture, ease of application, and multifunctionality have made them popular worldwide, offering a convenient solution for those seeking a more streamlined makeup and skincare routine.
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This Korean BB cream from Missha is perfect for those who want to achieve a natural-looking, dewy finish. Its lightweight formula effortlessly blends into the skin, giving you a smooth and even complexion. The light beige shade is ideal for brightening the skin tone, offering a youthful and fresh look. With a high SPF of 42 PA+++, this BB cream effectively shields your skin from harmful UVA and UVB rays, preventing sunburn and premature aging. It also helps with different skin concerns such as it minimizes the appearance of dark circles and hyperpigmentation, leaving your skin with a more even and luminous finish.
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You can achieve a natural, bright, and protected complexion with this BB cream Korean from Purito. It is formulated with a blend of natural ingredients that not only provide light coverage but also work to improve the overall health of your skin. Infused with centella asiatica extract, it helps calm and soothe irritated skin while promoting a healthy, luminous glow. With its light beige shade (#21), this BB cream effortlessly blends into your skin, providing a natural finish that enhances your complexion without feeling heavy or cakey. Whether you're looking to take care of your uneven skin tone, cover the appearance of blemishes, or protect your skin from harmful UV rays, this BB cream has got you covered.
Skin79’s Korean BB cream will help you experience the perfect combination of skincare and makeup in one product. With its unique formula, this BB cream not only offers excellent coverage, but also nourishes and protects your skin. Enriched with beneficial ingredients, it helps to keep skin hydrated and brighten your complexion, leaving you with a healthy skin glow. It also blends seamlessly into your skin, creating a smooth and even finish. What sets this Korean beauty balm apart is its pink undertone. It helps to correct dullness and sallowness, giving your skin a vibrant and youthful appearance.
This one of the best Korean BB creams from Dr.Jart+ is a game-changer in the world of tinted moisturizers. With its lightweight formula, it effortlessly provides good coverage while delivering essential skincare benefits. Formulated with SPF 45, it also offers broad-spectrum sun protection to shield your skin from harmful UV rays. This helps prevent premature aging and sun damage, keeping your skin looking youthful and healthy. The No. 1 Light – Medium range of shade is designed to complement a range of skin tones, providing a natural glow and flawless
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