Samsung C&T has ranked among Brand Finance’s top 10 most valuable Korean brands list, rising five spots from 2017 and achieving an estimated brand value of approximately $3.98 billion.
Samsung C&T was ranked among more than 3, 500 brands studied on their strength, risk and potential by the U.K based consultancy. Being among the top signifies a strong overall
. As the only trade, construction, fashion and resort conglomerate among Korea’s top 10 brands, Samsung C&T is a unique addition to the 2018 list.
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Samsung C&T also achieved a Brand Strength Index (BSI) score of 79.3 earning it the #7 spot in Korea and an AA+ rating for its brand value. Brand strength is a separate score from brand value and is a measurement of the efficacy of a brand’s performance on intangible measures compared to competitors.
Samsung C&T’s total brand value was estimated at $3.98 billion, up 34% from 2017. A diverse profile of innovative construction products, a global trade presence, and a strong fashion line have helped ensure that the Samsung C&T brand is highly regarded. The company shares the list with Samsung Electronics, which earned the #1 spot in Korea with an AAA+ rating and an estimated value of $77.9 billion.
“Samsung has become a global byword for high-quality products, ” said David Haigh, CEO of Brand Finance. “Domestically, it has no equal. Internationally, it is the only non-American brand amongst the five most valuable brands in the world, and it has an opportunity to leverage its brand strength in manufacturing to other segments of the global value chain.”
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Samsung C&T Corporation has a storied history since its founding in 1938. Designated as Korea’s first general trading company in 1975, it has since extended into a variety of global businesses with offices in over 50 countries. In 2015, Samsung C&T merged with Cheil Industries, a fashion and resort company, which made Samsung C&T an integrated lifestyle brand.
Samsung C&T is now seen as a global business partner and lifestyle innovator through its four main groups: Engineering & Construction, Trading & Investment, Fashion, and Resort. Together these groups provide a synergy that crosses various industries, reinforcing the overall brand vision.
In addition to earning recognition for their brand value, Samsung C&T landed a spot on the 2018 Fortune Global 500 earlier this year with $25.9 billion in annual revenues. Currently the company boasts $43.4 Billion in assets and 9, 422 employees across its global network. Check out the infographic below to learn more about the Samsung C&T brand.
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According to the report, brand value is defined as the value of the trademark and associated marketing intellectual property within the branded business. The BSI score feeds into the brand value calculation, which then, which assigns a rating from AAA+ to D, similar to a credit rating.
These ratings help managers understand a brand’s potential for future success. The report notes a link between strong brands and stock market performance, with highly branded companies leading to returns almost double that of the average for the S&P 500.Samsung remains South Korea’s most valuable brand, while Naver takes the top spot for the strongest, and energy brand GS Caltex ranked as the fastest growing.
Despite recording a decrease in brand value of 7% to US$82.7 billion, Samsung retained its title of being the most valuable brand in South Korea.
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This is according to Brand Finance which added that Samsung also saw a decrease in brand strength rating from AAA to AAA-, with the decline in brand value resulting from a fall in brand strength coupled with exchange rate fluctuations.
Samsung was far ahead of the pack with Hyundai ranking second at $15.9 billion, LG at $11.3 billion and SK Hynix at number 4 with a brand value of $9.1 billion. Kia rounded out the top 5 at #8.3 billion.
According to Brand Fiance “The media brand experienced a dip in brand value due to the weakening of its brand strength as more users are expected to turn away from using search engines in favour of artificial intelligence (AI)-powered chatbots such as ChatGPT.”
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According to the Brand Finance ranking, GS Caltex is South Korea’s fastest-growing brand, posting an upturn in brand value by 40% to US$2.4 billion which propelled the brand up eight positions to 28
“The surge in GS Caltex’s brand value was attributed to an improvement in brand strength as the brand strives to diversify its products in order to cushion itself from the volatility of oil prices, ” said Brand Finance.
“South Korea’s Oil & Gas brands continue to grow in strength through diversifying business portfolios and enhancing customer experience to reach their customers. We also extend our congratulations to brands from other sectors such as Samsung and Naver for topping the ranks as our most valuable and strongest brand respectively.”
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