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Korean Business Etiquette: The Cultural Values and Attitudes that Make Up theKorean Business PersonalityBOOK DETAILFile Size: 1571 KB Print Length: 196 pages Publisher: Tuttle Publishing (June 14, 2011) Publication Date: June 14, 2011Sold by: Amazon.com Services LLC Language: English ASIN: B0055PDL7Y Text-to-Speech: EnabledBook DescriptionSouth Korean companies and technology have suddenly conquered the world. Samsung, Hyundai and LG are industryleaders and the global brands. Korean culture in the form of K-Pop music videos and Korean Wave films and TVdramas are watched everywhere from Tel Aviv to Singapore to Rio. Korean gourmet food trucks ply the streets of NewYork and LA, and kimchi has found a place on the shelves of well-stocked supermarkets around the world. With just afraction of Japan's land area, less than half its population, and no natural resources—how have Korean companiesmanaged to conquer the world in such a short period of time? What is the secret sauce of Korean business practices andcompanies that makes them so successful? To find out, readers need more than statistics and company profiles. Learningthe basics about Korean culture, about Korean social etiquette and Korean business culture, will enable you to understandfor the first time how Koreans think and why they work so effectively to achieve their goals. This understanding willenhance your own effectiveness in doing business with Koreans, or in competing with them—whether in Korea orelsewhere.Having proper Korean Business Etiquette and knowing Korean Business Culture are key factors in running a successful business or working in Korea.
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Every country has its own particular working and business culture, and South Korean society is not any different. South Korean business culture can be a bit perilous to navigate without the right knowledge.
If you’re on your way to doing business in South Korea or work in Korea, then you’ll definitely want to read up on South Korean business etiquette and business practices before your first meeting.
“Confucian values” are still very much evident in Korean business culture as it is integrated into Korean culture in general. They hold respect for authority, harmony, collectivity, working hard, and modesty as treasured values.
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“Gibun” is a Korean concept that is another expression for “face, ” as in “saving face.” Face-saving in Korean culture is akin to one’s reputation among their peers. It’s important to maintain face in South Korea. Since Koreans tend to seek harmonious relationships in both work life and personal life, they don’t appreciate actions that could disrupt that, regardless of how good for business it might be.
While South Korea has faced enormous business growth and progress after the Korean War, some of these traditional values still hold true up until today.
These concepts might take a while for a straightforward Westerner to grasp. For example, if you make a request that a Korean can’t (or won’t) be able to fulfill, you’ll often not get a direct “no.” Instead, they may try to imply that it can’t be done or skirt the issue.
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You may also feel that new business acquaintances and business counterparts in South Korea maintain a level of formality and emotional distance from you, even if you try to be friendly and “break the ice” with them. This isn’t an attempt to be rude or cold.
If you’ve been studying Korean for a while, you know that your communication style changes depending on your age and status. This is true for many Asian cultures.
An important aspect of showing respect in South Korea is respecting another’s position in the hierarchy, especially if it’s perceived as higher than their own.
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South Korean business etiquette dictates that you give due respect to a senior person in your company. This is also a big reason why drinking alcohol is so important for business relationships. Koreans tend to do this as an excuse to drop some of that formality to become closer.
So begin your interactions with a bit of reserved formality and try not to act too excited or enthusiastic. Of course, if South Koreans you are working with are displaying a high level of energy, you can try to match their pace to make them feel more comfortable.
Korean Business Culture is all about combining centuries-old Korean Social Etiquette and smart Business practices. In this part, we’ll tell you how to meet a business associate for the first time, have business meetings, handle business relationships and contacts, and even how to drink alcohol with Korean businesspeople.
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In South Korea, it’s common to be introduced to a new business associate by someone else, as opposed to introducing yourself. This helps establish the relationship between the two and the proper etiquette they should use towards one another.
Of course, if there’s no third party, then it’s no problem to introduce yourself. Remember to give a warm smile. Just because you should start formally doesn’t mean you can’t start friendly as well!
Many Koreans adopt Western names when learning English and may use these when doing business with you. However, they will likely be delighted if you know their Korean name as well (and can pronounce it properly), as most co-workers or business counterparts are addressed with
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Try to be fully knowledgeable of their title and department, and address them with their title and family name, if applicable. A Korean’s work title and position are a source of great pride, so it’s very helpful if you recognize this.
When meeting someone for the very first time, it’s good to remember the importance of Korean non-verbal communication. The handshake or the bow can say a lot about you before you actually verbalize anything. It’s important to be conscious of these things when in a business situation.
These days it’s more common in South Korea to shake hands when you meet someone for the first time. However, that hasn’t entirely taken the place of bowing, which might still take place before or during the handshake.
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Korean bows are not as pronounced as in other countries like Japan, but the younger or more junior party should always bow deeper.
When shaking hands, you can also bow slightly and break eye contact. Your handshake can be as firm as the other party offers, but it’s often better if it’s on the gentler side. When you avoid direct eye contact, you are signaling that the person you are shaking hands with is important.
During the handshake, the person in a lower position might also shake with both hands, support their other hand at the forearm, or place their hand across their belly. These actions show a greater degree of respect and deference.
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As a Westerner, you don’t need to worry about bowing for the most part. But although you’re not expected to bow, the gesture is always appreciated by Koreans.
Also, note that it’s not unusual for Korean women to offer a bow instead of a handshake. Don’t think anything of it if that happens. For formal and business situations, it’s considered more appropriate for Korean women to maintain a certain distance from men.
You should go into your initial meetings with your business cards ready to be given to the person you are meeting. This often takes place immediately before or after shaking hands.
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When presenting and receiving a business card from someone else, you should use both hands. Spend 30 seconds to look it over and read it carefully, even if you’re meeting several people. Each will wait their turn and appreciate the short time you take to give attention to the card in your hand.
It’s polite to make some comments on their position or some other piece of information on their business cards. Hold each card as you comment on it. Once you’re done reading it, put the card in front of you on the table.
If you’re standing, then hang onto the business card until you are able to put it in your briefcase. This is better than putting them directly into your pocket. If you have a business
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