Korean cosmetics have taken the world by storm, captivating beauty and skincare enthusiasts with their natural formulas and attractive packaging. Today, plenty of Korean cosmetic brands have a large following of supporters who swear by their products.
This blog lists some of the most popular Korean cosmetic brands and their best-selling products. These products may be a must-have cosmetic product for K-beauty fans in your market, so consider adding these popular Korean cosmetic brands to your store.
IsNtree is a green beauty brand that creates skincare products with natural ingredients safe for the skin. With locally sourced ingredients and sustainable packaging, it’s one of the popular Korean cosmetic brands that eco-conscious buyers love.
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One of its best-selling products is the Hyaluronic Acid Watery Sun Gel. This eight-layer sunblock dual functions as a moisturizer and a sunscreen. Its watery gel texture helps users avoid the sticky sensation and white cast that can make their skin look ashy or makeup look cakey. This is suitable as an everyday sunscreen and can be applied on dry and sensitive skin.
Numbuzin is a skincare brand known for its multi-step products that can be mixed and matched to create the proper nourishment your skin needs. No matter your biggest skin concern, you can use a customized number serum to get the best results.
One of Numbuzin’s most popular products is the No.3 Skin Softening Serum. Designed to nourish bumpy, rough, and dry skin, it evens the texture and promotes younger and more elastic skin cells to create softer and smoother skin.
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Some By Mi focuses on developing clinically proven, natural, and gentle formulas that target specific skin concerns like acne, hyperpigmentation, and dullness. With its wide range of products made with effective ingredients, Some By Mi has gained a loyal fanbase worldwide.
For those who want an intensive night routine for their skincare, their Retinol Intense Advanced Triple Action Eye Cream is a popular addition. It contains retinol, collagen, and peptides, three ingredients designed to moisturize and restore the sensitive skin around your eyes from the signs of aging. It’s suitable for sensitive skin and is clinically proven to deliver significant results after four weeks.
Goodal uses natural and botanical ingredients processed through traditional and modern skin care practices. The brand is designed for mild, natural, and clean beauty and uses fresh ingredients sourced from Korea.
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The Green Tangerine Vita C Tone Up Cream is one of their most in-demand products. It treats dark spots and other blemishes on the skin by promoting healthier skin cell growth. It also provides a natural sunscreen with SPF50 to protect your skin from the harmful skin-aging effects of UV rays. Users can apply it before makeup for a natural-looking flawless complexion.
Unlike other multi-step skincare brands, Heimish takes a minimalistic yet practical and effective approach to skincare. They focus on simplicity and functionality in their formulations, offering a range of gentle and nourishing products that are designed to improve skin health and create a natural, radiant complexion.
The All Clean Balm is their best-selling product and is a must-have for those who are always on the go. After a long day of wearing makeup and exposing facial skin to external factors, this cleansing balm removes makeup and impurities faster. There’s no need to double cleanse when this balm works on waterproof makeup, offers low irritation and makes cleansing quick and easy.
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A’pieu has gained popularity among the vibrant, energetic, and passionate young crowd. The affordable brand offers easy and effective products from skincare, makeup, hair care, and body care – perfect for the everyday teenager or young adult.
Give your users an all-in-one solution for scalp care and hair care with A’pieu’s Raspberry Hair Vinegar. Its low-pH balance gently removes the flakes and restores the damage of an alkalized scalp. With healthier roots and additional nutrients from the hair vinegar, users can achieve lusciously soft hair with a light, natural raspberry scent.
MISSHA strives to provide safe and effective cosmetic solutions for skin, hair, body care, and makeup. Those with sensitive skin and those worried about allergens and other ingredients can appreciate MISSHA’s simple formulas that only add the necessary ingredients. Their carefully selected ingredients and custom absorption technology help their customers achieve their desired results.
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The M Perfect Cover BB Cream is a popular recommendation on platforms like TikTok. Combining skincare and makeup into one product, the BB cream evens skin tone with its medium to high coverage. If you’re stocking up to keep this product in store, ensure you have various shades in stock to cater to customers of different skin colors.
ETUDE has gained a following of confident individuals who want to show off their artistic expression in flawless makeup styles. With a range of products for skincare, makeup, nails, hair, and body, the ETUDE brand is all about bringing your best self forward.
ETUDE’s My Lash Serum is an easy and comfortable way to grow naturally long and stronger lashes. By applying biotin serum to clean lashes every night, users can see stronger and healthier lash growth with regular use. Perfect for users who love eye makeup and want to enhance their eye features without installing eyelash extensions.
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Founded with the Korean YouTuber Saeron Min (also known as Gaeko of Gaeko’s Open Studio), Rom&nd offers high-quality cosmetic products that highlight every user’s natural beauty.
One of their most popular products is the range of Juicy Lasting Tints, a collection of lip tints available in various finishes and shades. The original series of Juicy Lasting tints offers four vivid colors that achieve a glossy look without the sticky feeling. Alternatively, you can choose any other Juicy Lasting Tint series, providing 16 colors and finishes that go well with different styles.
Designed as a brand that celebrates women, CLIO was made to help women create and challenge new versions of themselves. CLIO’s cosmetics suit everyday and professional makeup with stylish colors and product quality.
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Users love CLIO’s Sharp So Simple Waterproof Pencil Liner, a vivid eyeliner pencil in six shades. Not everyone is a master of creating the perfect eyeliner, and this pencil’s thin and soft strokes and anti-shake features make it easy to use for beginners.
Plenty of Korean popular cosmetic brands are in demand by fans worldwide for quality skincare and makeup products. These are some of the top Korean brands’ best-selling items, so consider adding these to your store to maximize your revenue.
At , we provide sourcing solutions for global sellers tapping into their market’s demand for authentic Korean cosmetics. We work with official brands and authorized vendors in Korea and offer competitive wholesale prices to help sellers maximize their sales.
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Members have access to our one stop shopping site. we provide hand-pick best & trending brands sourced for competitive wholesale prices straight from korea. it’s as simple as pick, pay, and track right to your doorstep.More and more people searching for effective skin care solutions are learning the benefits of Korean skincare. With its affordability, effectiveness, and gentle ingredients that suit all skin types, Korean skincare brands are a must-have for anyone’s morning and evening ritual to keep their skin healthy.
However, not all brands are made equal. With a market full of K-Beauty brands of all sizes and specialties, which ones are in hot demand or are popular staples? Many know and love some of these on our list, the best Korean skincare brands that offer results at reasonable prices.
The brand launched in 2012, strongly emphasizing skincare made with quality raw ingredients. SKIN1004 carefully curates active ingredients such as Centella Asiatica, which is harvested using Good Agricultural and Collect Practices, and other EWG Green Grade ingredients. The brand engages with its audience online and values the feedback of customers to improve its formulas to cater to unmet skin needs.
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AXIS-Y’s brand stands for all-natural, cruelty-free skin care products. Their products are strictly free of parabens, alcohol, artificial fragrances, and coloring that can irritate those with sensitive skin types. Their vegan and certified Halal products make it the ideal K-Beauty skin care line for those who value sustainability while searching for effective skin care solutions for acne-prone and sensitive skin.
Founded in 2015, Beauty of Joseon was created through the inspiration of Hanbang ingredients used as beauty secrets passed down through generations. The brand puts a modern twist to Hanbang with innovative techniques to create natural, effective skincare that is minimal, safe, and cruelty-free.
MISSHA launched in 2009 and became famous for creating dupes of expensive brands at a lower cost. Now, they have a database of over 10 million reviews to innovate safer, more advanced solutions continuously.
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ETUDE has a long-standing history of delivering quality cosmetics in Korea. Founded in 1966 and incorporated by Amore Pacific in 1990, the brand is still considered a top skincare brand by many worldwide. Accessible, colorful, and practical, ETUDE’s products attract a wide range of consumers ranging from young adults to those in their late-30s, seeking the brand’s expertise in skincare and makeup.
Cosmetics + Rx – popularly known as COSRX – was developed as early as 2002 and launched in 2013. The brand has gained a large following because of its no-fuss formula
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