I know, this post has been much awaited by a ton of you. The reason it took me so long to come up with this list is because there are SO many makeup products and brands to pick from! I really wanted to have an opportunity to think about and research what I felt were Korea’s Must Have / Cult Favorite Makeup Products. I know these might not be the same for everyone, or you might have other products you love, but this is just meant to be a good starting place for those of you looking into buying Korean Makeup. Oh and if you haven’t checked out the first part, which is all the must have Skincare Products, don’t forget to check that out too!
I know when I started buying Korean makeup, I was so overwhelmed by everything. All of these products are makeup items I’ve personally used, researched and would recommend to anyone! Plus, these are pretty popular in the Asian Beauty World in general, so you know these have to be good 😉
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Etude House Beauty Shot Face Blur: Boy, this is my holy grail primer. I did a full review of it and showed you guys how photoshopped this makes my skin! It truly makes my complexion look brighter and my skin flawless. Since it does have a brightening effect, try to get your hands on a sample if you’re worried your skin is too tan/dark to use this!
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Holika Holika Aqua Petit Jelly BB Cream: This is a very well-known BB cream in the Asian Beauty World. It’s even loved by Michelle Phan! Seriously, this BB cream glides onto your skin, gives your face a soft glow and is very comfortable to wear. Beware, the shades to run light and there’s not much of a color selection. So if your skin tone matches this, you’re very lucky!
SkinFood Red Orange Makeup Finish: This is a very popular makeup setting mist that does a nice job of preserving your makeup throughout the day. Plus, it comes in 2 options: matte and glossy. This is nice because not everyone likes a matte makeup look but not everyone likes a glossy makeup look. So you can choose which one you prefer!
Etude House Precious Mineral Any Cushion: If you’re planning on trying some new Korean Makeup, you must try at least one cushion foundation. These are awesome because they’re easy to carry in your purse and give your skin a natural look. I like this one from Etude House and know most people that have tried it like it as well.
Part 2: 10 Must Have / Cult Favorite Korean Makeup Products
SkinFood Salmon Dark Circle Concealer: This little creamy pot of concealer does wonders on the skin. Since it has a peachy undertone to it, you can use it to cancel out the blue tones of dark circles. However, it’s not overly peachy, so you can still use it to cover spots on your face! It’s a great multi-tasking concealer!
Innisfree No-Sebum Mineral Powder: Ok, so this one was a weird one for me to mention because at the moment, I don’t actually own the product. I’ve owned it in the past but used it up! So I’m showing you this one because the No-Sebum version comes in the same exact packaging except mint green. It’s an awesome dupe for the Makeup Forever HD Setting Powder, but is much more affordable. I’ve never heard anyone complain or have any issues with this powder!
Holika Holika Jewel-Light Waterproof Eyeliners: These babies come in a variety of shades, colors, and finishing and are altogether amazing. Not only are they super affordable so you can try different colors, but they’re also long-lasting and waterproof when they set!
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Etude House Proof 10 Eye Primer: I discovered this eyeliner when I noticed a ton of Korean beauty gurus using it in their tutorials! Then I heard it was a good Urban Decay Eye Primer dupe, and I was sold! It really does make your eyeshadows last longer and look more vibrant. Plus, like a lot of items on this list, it’s much more affordable 🙂
Tony Moly Petit Bunny Gloss Bar: This is on this list really for the cute factor. Every haul I’ve watched or read from Korea has had one of this in it. It’s a nice, slim balm to keep with you when you need a little moisture to your lips or a light wash of color. It’s also just fun to use because it’s just so dang cute!
SkinFood Tomato Cool Jelly Tint: BEST TINT EVARRRRRR! I love this tint from Skinfood. It looks so natural on my lips and doesn’t cling to the dry patches. It goes well with every makeup look and has really earned it’s spot in my purse. I personally use this almost everyday, which says a lot considering the amount of lip tints I own!
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I mentioned this at the end of my video, but there are a couple runner ups I wanted to mention that didn’t make it into the video! These are just as good and are simply my personal recommendation to check out as well 🙂
Etude House Drawing Show Creamy Liner: I’ve tried a ton of gel eyeliners from Korea and have really enjoyed this one from Etude House. It’s nice and creamy like the name implies and also lasts all day. I’ve used it a lot in my recent makeup tutorials, so if you want to see this in action, check those out on my channel, The Beauty Breakdown!
Tony Moly Luminous Goddess Aura Goddess Maker: WHY KOREA?! Why do the names of products have to be so long and repetitive?! Despite this, this product is awesome for achieving that dewy skin Korean girls always seem to have. It’s great because there’s actually no glitter or shimmer to this product. Just pure, glossy awesomeness!
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Tony Moly Panda’s Dream Eye So Cool Stick: This is another popular product from Korea. I actually think this is one of Tony Moly’s best sellers! Love the packaging of this, of course, but the product itself is great for smoothing on puffy, tired eyes. A quick fix to rejuvenate and relax the eye area!
Well, there you have it! The second part to my list of Korean Must Have Makeup Products! I know there are so many more makeup products to mention, so if you have any personal suggestions, let me know in the comments below! I always love to hear your suggestions! Hope this was helpful for those of you who were like me and completely overwhelmed by all the makeup products Korea has to offer! 🙂We and our 1609 partners store and/or access information on a device, such as unique IDs in cookies to process personal data. You may accept or manage your choices by clicking below, including your right to object where legitimate interest is used, or at any time in the privacy policy page. These choices will be signaled to our partners and will not affect browsing data.
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Lindsey Metrus is the associate general manager at and has been with the brand since 2015. Her work also appears in BuzzFeed, StyleCaster, and Yahoo.
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