The series revolves around a woman who has dreams of becoming an trepreur like Steve Jobs, and her love triangle betwe a man who is secretly her first love and another man who is pretding to be her first love.
It aired on tvN from October 17 to December 6, 2020, every Saturday and Sunday at 21:00 (KST). It is available for streaming on Netflix.
Seo Dal-mi (Bae Suzy) is a bright and ambitious young woman who dreams of becoming Korea's Steve Jobs. Dal-mi doesn't have a fancy background but she's passionate about her work. She has bright ergy and is a person of great vitality, having experice in a wide range of part-time jobs.
Start Up (tv Series 2020– )
Nam Do-san (Nam Joo-hyuk), is the founder of Samsan Tech. A 'math gius', or gius savant, as a young boy, Do-san was once the pride of his family but became their shame now, as his business has be going down for the past two years. He finds out that Dal-mi mistakly remembers him as a secret p pal whom she thinks of as her first love, so he decides to work his way up in hopes of turning that misunderstanding into reality.
She dreams of becoming Korea's Steve Jobs. She was born to a humble family and lives with her grandmother. However, she's also an advturer who has a grand plan for herself. Her drive also came from being abandoned by her mother and sister at a young age. She also has experice in a wide range of part-time jobs and is a person of great vitality.
Do-san is the founder of Samsan Tech. He was once the pride of his family as a math gius, but he is now shy and cannot ev look people in the eye. After having had no business success in the past two years with his two programmer frids, he is almost ready to give up. Because of his name, Seo Dal-mi mistakly believes him to be her ‘cool first love’ although they had never met. He decides to begin a startup in the hope of turning Seo Dal-mi's misunderstanding into a reality.
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A team leader at SH Vture Capital, his astonishing investmt skills and sharp tongue earn him the nickname, “the Gordon Ramsay of investmts.” Though he's prickly to most others, he's softer than anyone to one special person who granted him a great favor in the past. An orphan, at the age of 18 he was helped by Seo Dal-mi's grandmother and never forgot her kindness. He used the fake name of Nam Do-san to write letters to Seo Dal-mi at her grandmother's request.
Won In-jae is Seo Dal-mi's older sister. She has everything society respects: a strong educational background, beautiful appearance, and money. She evtually realizes her background as a second-geration chaebol is a weakness and does everything she can to create success on her own and be acknowledged for her skills.
Seo Dal-mi and Won In-jae's mother. Having divorced her husband out of impatice with his unstable employmt, she ds up marrying the wealthy Won Doo-jung. She ultimately regrets leaving Dal-mi and In-jae's dad for Doo-Jung as he cheats on her but she finds it hard to give up the luxurious life which he affords her.
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Won In-jae's stepfather and the Chairman of The Morning group. He shows a ruthless drive to exert power over others in his drive for business dominance.
A frid of Do-san since they were in university, he joined the company after resigning due to a ransomware that had tak control while he was in-charge and was told to pay 100 million won.
A frid of Do-san since they were in university, he had his own agda for getting into Sandbox, relating to the death of his brother who was a CEO at Sandbox's 2nd cohort.
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A former lawyer who quits her job to pursue something more advturous. She speaks flut glish and intersperses glish expressions ev while speaking Korean with her teammates.
Seo Dal-mi's and Won In-jae's father. Having had ough of being degraded at work, he decides to start his own business, which leads to his divorce and after a year, he manages to get a deal and it is implied that he inspired the name Sandbox during a chat with the owner who happs to be the currt Sandbox CEO Yoon Seon-hak. On the very same day, while going home he dies in the bus due to brain injuries from an earlier car accidt.
15 years ago, Seo Dal-mi (Heo Jung-eun) and Seo In-jae (Lee Re)'s parts, Cha Ah-hyeon (Song Seon-mi) and Seo Chung-myung (Kim Joo-hun) were divorced. Dal-mi stayed with Chung-myung, who started his own company after resigning, which had resulted in the divorce. Meanwhile, Ah-hyun remarried and took In-jae with her to the US, assuming the surname Won from her stepfather. Choi Won-deok (Kim Hae-sook), Dal-mi and In-jae's grandmother, a corn dog shop owner, gave shelter to young Ji-pyeong (Nam Da-reum), an orphan and winner of a virtual investmt competition. With his help, Won-deok oped a bank account. As Dal-mi felt lonely, her grandmother made Ji-pyeong write letters to Dal-mi under the p name Nam Do-san (Nam Joo-hyuk) a winner of the Mathematics Olympiad. Both exchanged letters until Ji-pyeong moved to Seoul. In the meantime, Ji-pyeong made Won-deok's money, unknowingly to her, tfold from his gig at stock investmts. Chung-myung successfully secured an investmt for his startup but afterwards died from injuries sustained by a car crash on his way to the pitching.
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In the prest, Ji-pyeong (Kim Seon-ho) and In-jae (Kang Han-na) are guest lecturers at an evt hosted by Sandbox, where Dal-mi (Bae Suzy) is one of the attdees. In-jae invites Dal-mi to a 'Networking Evt' with Do-san, to prove that her choice of going off with her mother was right. Ji-pyeong, now a successful vture capitalist reunites with Won-deok. The episode ds at Samsan Tech, where the real Nam Do-san (Nam Joo-hyuk) successfully programs his optical image recognition software.
Dal-mi, who still believes Nam Do-san actually wrote her letters 15 years ago, is determined to find him and prove to her sister that she too lives a good life. Won-deok, still concealing Ji-pyeong's idtity to her, asks him to find the real Nam Do-san, who now co-owns a startup company called Samsan Tech with Kim Yong-san and Lee Chul-san. Do-San's parts withdraw their investmt after discovering a bug in his visual recognition software. To recoup the lost money, he puts a baseball signed by Park Chan-ho for sale. Dal-mi, discovering the item online, arranges with him to meet at Sandbox but was stopped by Ji-pyeong, who gives letters writt by her (addressed to Do-san) to him. At the office of Samsan Tech, Ji-pyeong requests him to meet Dal-mi at the networking evt, but he asks Ji-Pyeong in return to let Samsan Tech be a part of Sandbox, a deal that Ji-pyeong refuses. Do-san shows up anyway and finally meets Dal-mi. The episode ds with Samsan Tech winning the CODA competition in the US.
Dal-mi meets her mother again for the first time since the divorce, this time with Do-san who successfully impresses her with the help of Ji-pyeong. Do-san reveals his interest in Dal-mi and decides to keep in contact with her. Due to his inexperice with wom, Ji-pyeong asks Do-san to forward him every single message he receives from Dal-mi. Wh Dal-mi says she wants to visit Do-san at his office, Ji-pyeong creates a makeshift office in his dining room to make a good impression for her. Dal-mi reveals that she quit her job and wants to start her own company, just like Do-san did. Meanwhile, Ah-hyun suspects that Sang-su, In-Jae's stepbrother, can pottially oust her daughter as the CEO for the family company. In-jae is forced to control its operation in the US, but she refuses and resigns. The episode ds with the Do-san family watching Samsan Tech's victory speech for the CODA competition in embarrassmt, but Alex Kwon shows interest in them.
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Dal-mi bumps into Do-san at a bookstore and makes plans for what is supposed to be his birthday, as writt in Ji-pyeong's letters to her. Ji-pyeong once again interves by turning his dining room into an office for Samsan Tech. Samsan Tech's real office is flooded with pottial investors after hearing their company winning the CODA competition. In-jae manages to recruit a few colleagues from her former business to join her startup. Her mom initially disagrees, but evtually warms up to the idea. At Sandbox's 12th hackathon, Do-san's real idtity is revealed and In-jae invites Samsan Tech to join her team. Dal-mi also wants to be their CEO and Do-san chooses her over In-jae. The episode ds with the CEO of Sandbox, Yoon Seon-hak, reading In-jae's application which reminds her of In-jae's father, who pitched her his business in the first episode and named the platform as Sandbox.
Ji-pyeong asks his secretary Dong-cheong to replace him as a mtor at the Hackathon, yet keeps supervising Samsan Tech's progress. Being one team member short, Dal-mi recruits Sa-ha, with whom she once picked a fight over a Sandbox interview
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