Netflix Korea originals are on fire, and their remarkable performances across the globe are building up anticipation for the two dozen more originals announced for this year.
The latest high school zombie gore show, “All of Us Are Dead, ” ranked No. 5 on Netflix’s most popular non-English series chart while “Single’s Inferno” became the first Korean reality show to land on the streaming service’s Top 10 TV Shows chart in January.
Last year, “Hellbound” ranked No. 1 on the top 10 Global TV Series chart and “The Silent Sea” became the most-watched non-English series during the last week of December.
Young Beautiful Happy And Relaxed Asian Korean Woman At Home Living Room Sitting Cozy On Sofa Couch Watching Tv Show Episode Or Romantic Comedy Movie Eating Popcorn Stock Photo By ©thevisualsyouneed 285651084
There was Bong Joon-ho’s monumental Oscar and Palme d'Or wins in 2020 and before that, Lee Chang-dong’s “Burning” won numerous accolades from international film festivals in 2019.
Producers are forced to make shows with very tight budgets, which leads them to smother their programs with product placement (PPL) and cliché storylines to ensure a steady source of income and guaranteed viewership.
When “Squid Game” became popular, memes began circulating on the internet in which people imagined what “Squid Game” would have been like if it had been made for Korean TV channels.
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When Netflix's ″Squid Game″ became popular last year, internet users made images of what they thought the show would have been like if it aired on Korean television. In the picture, contestants are given Subway sandwiches and Toreta beverages. [SCREEN CAPTURE]
Contestants of “Squid Game” wake up from a bed with the Ceragem brand name massively printed on the mattress. Then they eat their Subway sandwiches and drink Sprite. Workers make dalgona with CJ CheilJedang’s sugar. Everyone falls in love with each other, and after the games are finished, contestants gather at a house to look back on their memories together.
The average production cost allotted to studios is said to be around $25, 000 to $250, 000 per episode, depending on which channel and how big the investment is.
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That’s 10 to 100 times more than what Korean producers usually work with, but is still considered cheaper than other Netflix originals.
Because Korean producers have been used to working under such conditions, they now have a chance to fully explore their capabilities with Netflix’s immense monetary backing.
Netflix guarantees as much freedom as it can to its creators, which allowed “Squid Game, ” “Hellbound” and “All of Us Are Dead” to be as dark and gory as they wanted to be.
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You would never see zombies’ heads getting chopped off or contestants killing each other for money on Korean TV, because neither the broadcaster nor the audiences would condone it.
According to the Broadcasting Act, Korean shows cannot “promote crimes, immoral conduct or speculative spirits” or “promote lewdness, decadence or violence which has a negative influence on a sound family life.
“Squid Game” director Hwang Dong-hyuk had his script turned down by every local studio he submitted it to 10 years ago when he first finished it.
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In fact, Korean audiences chastise TV channels if they find something they see “unfit” and boycott the show until the broadcaster cancels the program.
In a way, this comes as no surprise because Korea is still a conservative society when it comes to moral conduct. Broadcasters are naturally more restricted than online streaming services because people can’t choose what they want to see on a specific channel.
The truth is, Korean OTTs have such a long way to go before they can compete with Netflix. It would take years until an original on Wavve, Tving or Watcha is watched for millions of hours like the Netflix originals.
Korean Drama Pictures
For a TV program, the broadcaster has to sign a contract with individual countries to sell their shows overseas, sometimes having to pay for extra expenses like translation. But because there’s no guarantee that the show will be a hit, the broadcaster has to make a careful decision when it comes to marketing in new territories.
Companies behind Tving and Wavve stated their global ambitions last year, but they have yet to take any concrete steps. Watcha does offer its service in Japan, but hasn’t made any plans to expand elsewhere.
In Korea, Netflix takes up 47 percent of the online streaming market. Wavve follows far behind with 19 percent and Tving with 14 percent.
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And it’s not just Korean OTTs. Walt Disney’s streaming service Disney+ recently rolled out a new drama series “Rookie Cops” on Jan. 26, but gained little attention from viewers.
Market watchers say that unless OTTs come forward with a megahit original, it may be difficult to overthrow the current king of streaming, Netflix.
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In 2015, BTS made its humble debut on the Billboard 200 albums chart with “The Most Beautiful Moment in Life, Part 2.” Six years later in 2021, the band’s first English single “Dynamite” was nominated for the Best Pop Duo/Group Performance at the Grammys — the first for any Korean singer.
Young Happy And Excited Asian Chinese Woman With Tv Remote Controller Eating Popcorn Bowl Watching Television Enjoying Korean Drama Or Comedy Movie Having Fun Stock Photo By ©thevisualsyouneed 279390934
When people listen to Korean songs on the radio and the language on television shows, they naturally become more familiar with Korean content.
Netflix has been gaining fewer new subscribers in recent years. Among the many factors causing this is that its originals are becoming “less original” and audiences have been craving something new.
The theatrical acting of Korean actors and a plot stuffed with action, humanism, humor and any other aspect that a viewer looks for in a drama series, is all there in Korean shows. They may be too much for some people, but not for viewers who have been waiting for a fresh source of entertainment.
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″Single's Inferno, ″ a dating reality show that became the first Korean reality show to land on the streaming service’s Top 10 TV Shows chart [NETFLIX]
Local broadcasters worry that production studios will only flock to Netflix — or perhaps other major companies like Walt Disney or Apple. This may seem like an opportunity for the production industry to grow a bigger pie, but it’s only in the short term.
Although Netflix pays good money to its producers and doesn’t demand compensation if the show turns out to be a flop, it doesn’t offer any bonuses if a show becomes a hit.
Young Happy And Excited Asian Japanese Woman With Tv Remote Controller Eating Popcorn Bowl Watching Television Enjoying Korean Drama Or Comedy Movie H Stock Photo
The case of “Squid Game” started a debate in Korea because Netflix turned out to be the copyright holder of the series and the producers weren’t given any additional incentives despite the show’s incredible success.
Some went as far as to say that Netflix is draining national wealth and talent and that the situation could be aggravated if production companies only want to work with Netflix.
If all producers want to make monster flicks or zombie action dramas, there will be less content to fulfill the needs of audiences looking to consume other types of content.
Popcorn (tv Series 2000– )
Netflix dramas may certainly be popular now, but it doesn’t mean that everyone wants to watch such dark and extreme content all the time.
Thank you to: Alfred Guzzetti, a professor at the Department of Art, Film and Visual Studies at Harvard University, Dani Di Placido, film critic, Yu Kon-shik, executive director of KBS’s Public Media Institute, Kang Shin-kyu, a research fellow at the Korea Broadcast Advertising Corporation andKim Hyuk, a senior managing director at SK Broadband.
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Why] Is Netflix The Only Reason Korean Originals Are Gaining Attention?
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