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K-pop has rooted itself firmly in pop culture, and riding its coattails are the fashion labels that dress the highly choreographed and youthful stars of the genre. Korean streetwear brands are particularly successful at combining the signature elements of streetwear, such as its boxy, oversized cuts and tailored sweat pants, with prints and colors that resonate with Korean youth culture.
Ader Error looks to the past for inspiration, seeking out silhouettes and accessories that evoke nostalgia. In the process of recreating each item, Ader Error focuses on improving its construction while making minor alterations to its designs to update them for the modern customer. Their approach to street fashion has garnered them international recognition, which has led to them securing collaborations with global brands like Puma.
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Thisisneverthat has got the right idea — it looks to social media, skate culture, music and art for inspiration, while being conscious of not relying too heavily on European or Japanese fashion sensibilities. Above all, the Korean brand makes a conscious effort to produce, shoot and launch entire collections from their studio in Seoul.
Hyein Seo launched her eponymous brand upon graduating from the Royal Academy of Fine Arts Antwerp. Her pieces, which toe the line between high fashion and streetwear, often feature unique detailing and construction. It’s not hard to see why the label counts style icons Rihanna and Aleali May among its many fans.
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Founded by three Korean models, all born in 1987, 87mm Seoul is a streetwear brand that offers wardrobe essentials that take the cue from preppy collegiate influences meets street fashion sensibilities. With the motto “No Concept, But Good Sense”, 87mm’s goal isn’t to follow trends but to create trusty pieces that are also timeless.
Mahagrid is known for its apparel — slouchy flannels and sportswear essentials — that feature graphic printed designs that are influenced by campus life. The youthful brand is too cool for school and great for work-from-home situations.
If retro vintage is your aesthetic, 13month needs to be on your watchlist. Their unisex collections combine street stylings with throwback retro sensibilities and gender-neutral cuts. By doing so, they aim to “create something that does not exist”. If you’re looking for a different take on wardrobe essentials and are willing to experiment with unique cuts, be sure to check out 13month.
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You may recognize their “Baby Face” collection of tees, but Acme De La Vie makes so much more than just adorable foodie t-shirts. Popularized by k-pop idols and Hallyu celebrities, Acme De La Vie is a streetwear brand that applies cheeky graphics to oversized street apparel. Their extensive collection includes tees, jackets, joggers and more.
Exclusively for the ladies, Mischief (MSCHF) is a Korean streetwear brand that offers a range of streetwear apparel, accessories and homeware – everything you need to make your home a reflection of your fashion sense. Though their crop top tees and jackets are intended for women, some items like their hoodies and sweaters offer boxier cuts that work just as well for men. Mischief keeps its design simple, only tinkering with unique cuts and diverse color palettes and materials choices.
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For lovers of Korean culture, you'd know how Korean fashion style is heavily impacted by K-pop. But before the ever-growing popularity of Korean pop groups such as BTS, Blackpink, and Twice just to name a few, the Korean fashion industry was centred around the Hanbok, a traditional Korean costume worn in the late 1800s composed of a loose-fitted blouse, jacket and trousers.
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Fast forward to the present day, the people of Korea maintain the iconic oversized look while also adopting fashion from the Japanese and Western markets. Since social media platforms such as Instagram and TikTok have enabled society to push the boundaries of fashion globally, Gen Zs have evolved their style allowing Seoul, as well as Tokyo, to stand alongside the Big Four fashion capital cities: London, Paris, Milan, and New York.
So, what is Korean style? What sets it apart from Western-style? When it comes to Korean fashion brands, designers never fail to take the idea of unisex clothing into consideration. Why? Well, ask yourself why should style have a gender? In Korea, the current generation does not limit themselves to what they can and should wear—this is perfectly presented via online retail stores where you won't find a divide between menswear and womenswear in categories. In comparison to the Western market, both remain strongly disconnected from each other with no signs of merging.
Equally important, huge fashion events such as Seoul Fashion Week, held twice a year in Dongdaemun Design Plaza, have become a must-attend for die-hard fashion aficionados, and a must-experience for global visitors. It is home to upcoming Asian designers to showcase their creativity and fashion-forward individuals to express themselves through unique outfits. Well-dressed, invited influencers such as @cheristyle, @q2han, and @esc_studio, can also be spotted breaking gender norms in everyday fashion, so make sure you stop by and see the event for yourself as we have no shadow of a doubt that even G-Dragon and AMBUSH's Yoon Ahn will be present at the runway shows.
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Furthermore, shopping online is one of the easiest things I've ever experienced. Knowledge of Hangeul (Korean language) is not essential as most brands have international websites. If that's not enough to interest you, I must say that Korean brands never fail to publish stunning seasonal lookbooks and accurate product measurements meaning that you'll never go wrong when it comes to choosing sizes!
It is worth mentioning that there are still numerous labels that specialise in womenswear clothing alone: Style Nanda, Bad Blood, Kye, and Oct3, just to name a few. However, gender-fluid brands are more prominent in the Korean fashion game—typically exhibiting their seasonal collections with both male and female models wearing the same apparel. A pair of wide-leg trousers is classed as the ultimate staple in putting together a Korean style outfit, matched with minimal or bold graphic short sleeve t-shirts for the hot summer, and outerwear pieces such as hoodies and jackets in the fall/winter season to follow.
So when it comes to Korean Streetwear, who are the most popular brands? Who are the designers making waves in the Korean fashion scene? Be sure to keep reading to find out!
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There's no doubt that everyone is familiar with this brand. ADER Error launched in 2014 and is made up of a collective design team bringing forth groundbreaking ideas to create both minimal and bold streetwear
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